## 10 Hooks | # | Hook (spoken line) | Type | Why it works | |-|-|-|-| | 1 | "Five lunches, one hour, one sheet pan." | Number | Three concrete numbers promise a small, finite effort to a tired viewer. | | 2 | "Stop buying sad desk salads at 12 dollars." | Mistake | Names a daily habit and its cost, so the viewer feels caught. | | 3 | "This is what Sunday 60 minutes buys you." | Result | Shows the payoff first, so the rest of the Reel is the how. | | 4 | "Meal prep isn't about cooking. It's about chopping once." | Contrarian | Flips the belief that prep means hours at the stove. | | 5 | "POV: it's Wednesday and lunch is already done." | POV | Puts the viewer inside the relief they want midweek. | | 6 | "The one container rule that keeps food fresh to Friday." | Curiosity | Teases a single rule without giving it away. | | 7 | "I timed my whole meal prep. Here's the clock." | Proof | A visible timer makes the 60-minute claim checkable. | | 8 | "If you skip breakfast, prep this first." | Call-out | Speaks to one specific viewer who then feels it's for them. | | 9 | "Three sauces turn the same chicken into five meals." | Number | Solves the 'boring by Thursday' fear in one line. | | 10 | "Grocery list on screen, pause now." | Utility | A save-worthy promise that raises saves and rewatches. | ## Top 3 - #1: on-screen "5 lunches in 60 min"; visual: hands sliding a full sheet pan into the oven. - #5: on-screen "Wednesday you will thank you"; visual: opening a fridge of labelled boxes. - #9: on-screen "Same chicken, 5 meals"; visual: three sauce jars poured side by side.