REALITY CHECK: - You are not confused about what matters. You are resisting the first ugly step. - The real work is writing the sales page, and you are hiding behind more research. RESISTANCE PATTERN: - Main pattern: endless preparation - Likely fear underneath: the page will reveal whether your idea is actually strong enough WHY THIS WORK MATTERS: - You keep circling this task because it matters to the launch. - If it were unimportant, your mind would not be building such polished excuses around it. PROFESSIONAL REFRAME: - Amateur move: gather more examples, tweak notes, wait for better wording - Professional move: draft the page now, accept imperfection, improve after a complete first pass TODAY’S MOVE: - Write the full rough sales page from headline to CTA without stopping to edit WORK BLOCK: - Time block: 45 minutes - Start with the headline, problem, offer, proof, CTA - Ignore design, polish, competitor research, and formatting until the draft exists ANTI-ESCAPE RULE: - No “just five more minutes of research” once the writing block starts CLOSING PUSH: - Stop preparing to work. Start producing proof that you worked.