EXECUTIVE DECISION Primary Goal: Increase weekday restaurant traffic. Main Finding: Weekday traffic is reported as weaker than weekends, but the available information does not yet establish why. Priority: HIGH Confidence: MEDIUM What We Know: - Weekdays perform worse than weekends. - The restaurant wants to attract more customers during weekdays. What We Don't Know: - Where weekday customers currently come from. - Whether the problem is low demand, weak local discovery, positioning, offer structure, or another factor. - Current weekday baseline and customer-source data. Recommended Direction: Do not start with paid advertising or blanket discounts. First identify the main weekday customer-acquisition bottleneck and establish a measurable baseline. 3 Immediate Actions: 1. Track weekday customer sources. Why: This identifies where current weekday customers discover the restaurant. KPI: New weekday customers by source. Decision: Keep measuring until a clear pattern appears. 2. Compare weekday vs. weekend customer behavior. Why: The difference may reveal a customer, timing, product, or demand pattern. KPI: Customer count, orders, and average spend by day. 3. Test one focused weekday proposition. Why: A controlled test can determine whether a specific customer segment responds to a clear reason to visit. KPI: Incremental weekday visits/orders. Decision: KEEP, MODIFY, or STOP based on results. 30-DAY DIRECTION: Week 1: Establish baseline and identify customer sources. Week 2: Launch one focused weekday test. Week 3: Measure and optimize. Week 4: Compare results with baseline and decide the next move. Important: The current evidence supports a weekday performance problem, but does not prove its root cause.