Keyword gap analysis: - Present: social media, email campaigns, content calendar, product launch. - Missing entirely: team management ("manage a team of 2-3"), budget ownership, ROI/conversion reporting, HubSpot/CRM proficiency, "multi-channel strategy" as a named concept. - Present but weak: "product launch" is mentioned once with no scope or outcome — the JD wants "drive end-to-end," which implies ownership, not just coordination. Rewritten resume bullets: - "Managed social media accounts and helped plan email campaigns" → "Owned social media and email channel execution across [X] campaigns/month, coordinating content calendar and creative direction with the design team." (I added "[X] campaigns/month" as a placeholder rather than a real number — your original resume didn't state a volume, so fill in the actual figure before using this; I won't guess it.) - "Coordinated a product launch event" → "Coordinated end-to-end logistics for a product launch event, partnering with design and leadership on messaging and timeline." (Kept "coordinated," not "led" or "managed" — your resume doesn't support claiming ownership-level scope here, and the JD's "senior" bar makes that gap worth being honest about rather than papering over.) Cover letter (none provided, drafted fresh, grounded in resume claims only): A four-paragraph letter emphasizing the social/email/launch-coordination experience and expressing interest in growing into the budget/team-management scope — phrased as "ready to grow into" rather than claiming existing experience the resume doesn't support. Flagged for you to address before applying: - The resume has no evidence of team management, budget ownership, CRM/HubSpot use, or ROI reporting — all four are explicit JD requirements. I did not fabricate these. If you have any of this experience even informally, tell me and I'll fold it in truthfully; otherwise this application is a stretch for a "Senior" title and you may want to address that gap directly in the cover letter rather than have the resume imply it.