• Scaled Instagram following 40% in 6 months by overhauling content strategy and posting cadence • Drove email open rates from 18% to 31% through A/B testing of subject lines and send-time optimization • Managed $50K monthly paid ad budget across Meta and Google, achieving <15>% reduction in cost per acquisition • Launched 3 seasonal campaigns resulting in <22>% revenue lift versus prior-year periods • Coordinated cross-functional teams of designers, writers, and analysts to deliver campaigns on time and under budget • Produced weekly performance reports tracking 12 KPIs, enabling data-driven budget reallocation • Grew email subscriber list by <28>% year-over-year through lead magnet development and landing page optimization • Reduced campaign turnaround time by <35>% by implementing project management workflows across the marketing team