1. IDEAL CUSTOMER PROFILE: Ops leads and heads of operations at 10-50 person B2B companies who just hit the point where spreadsheets and Slack threads stop working. Trigger event: a missed deadline or dropped handoff traceable directly to poor visibility, usually within the last 30 days. 2. POSITIONING: TaskFlow is the project tracker built for ops teams who've outgrown spreadsheets but don't need enterprise complexity. Most differentiated against Asana, which is built for broad team collaboration, not ops-specific workflows like handoffs and SLAs. 3. CHANNEL STRATEGY: Primary channel is LinkedIn organic content from the founder, posting real ops workflow breakdowns 3x/week — with a $500/mo budget and 1-person GTM team, paid channels won't have enough spend to compete, but founder-led content compounds and matches the ICP's habit of following ops thought leaders. Secondary channel to layer in at month 2: a short, targeted cold email sequence to ops leads who engage with the LinkedIn content. 4. PRICING: $19/user/month, billed monthly with no long-term contract. This matches what ops leads at this company size can approve without finance sign-off (typically under $500/mo team-wide for a 20-person team), while still being 2-3x cheaper than enterprise tools they've already ruled out. 5. 90-DAY TIMELINE: Weeks 1-2: Publish first 6 LinkedIn posts, set up a simple landing page with a 14-day trial. Weeks 3-4: Start direct outreach to LinkedIn engagers, aim for 10 trial signups. Weeks 5-8: Convert first trials to paid, gather 3 case studies from early users. Weeks 9-12: Layer in the cold email sequence using case study proof points, target 15 paying customers by day 90. 6. SUCCESS METRICS: Weekly trial signups (target: 5/week by week 8), trial-to-paid conversion rate (target: 25%), LinkedIn post engagement rate (target: 3%+). Week 12 target: 15 paying teams, ~$2,800 MRR. 7. FIRST ACTION STEP: Write and publish your first LinkedIn post this week — a specific before/after story of an ops handoff that broke down, not a generic product announcement.