## 🎯 Email Strategy * **Offer:** Website conversion audit for B2B SaaS companies * **Recipient:** Head of Marketing at an early-stage SaaS company * **Objective:** Book a 20-minute introductory call * **Relevant context:** The company recently launched a new pricing page and appears to be expanding its product positioning. * **Strongest value angle:** A conversion audit can provide an outside perspective on whether the website and pricing experience clearly communicate the evolving product positioning and make it easy for prospective buyers to understand the offer. ## ✉️ Subject Line Options 1. A quick thought on your new pricing page 2. Website conversion question 3. Reviewing your pricing experience 4. Aligning product positioning and conversion 5. 20 minutes on your website? ## 📧 Email Version 1 — Direct Hi [First Name], I noticed you recently launched a new pricing page, alongside what looks like an evolution in your product positioning. When those pieces change, it can be useful to step back and assess whether the website clearly communicates the offer and guides the right prospects toward action. I offer website conversion audits for B2B SaaS companies, focused on messaging, page structure, calls to action, and the overall buyer journey. Would you be open to a 20-minute introductory call to see whether an audit would be useful? Best, G.G. ## 📧 Email Version 2 — Consultative Hi [First Name], A new pricing page can be a good opportunity to reassess how the rest of the website supports the product story. Since your positioning appears to be expanding, I thought it might be useful to offer an outside perspective on whether the messaging, page flow, and conversion points are aligned with that direction. I conduct website conversion audits specifically for B2B SaaS companies, identifying areas where the site may create unnecessary friction or leave the value proposition unclear. Would a brief 20-minute conversation next week be worthwhile? Best, G.G. ## 📧 Email Version 3 — Short & Conversational Hi [First Name], Saw that you've recently launched a new pricing page and appear to be broadening your product positioning. That combination made me wonder whether the website experience has evolved alongside the messaging. I help B2B SaaS teams review their websites for conversion friction across messaging, structure, CTAs, and key pages. Open to a 20-minute introductory chat? I can briefly explain what I'd look at and you can decide if it makes sense. Best, G.G. ## 🔄 Follow-Up Ideas **Follow-up 1 — Add a useful observation** If you identify a genuine website issue, share one concise observation rather than simply asking again for a meeting. **Follow-up 2 — Reduce the commitment** Offer to walk through the audit approach in 15–20 minutes, without implying they need to purchase anything. **Follow-up 3 — Close the loop** A short final message can politely ask whether website conversion is currently a priority, rather than creating artificial urgency. ## 🧩 Personalization Opportunities * Reference the **new pricing page** specifically if you have actually reviewed it. * If you have verified changes to the product positioning, mention the specific change rather than saying it is merely "expanding." * Personalize around a relevant **website element**—homepage messaging, pricing structure, CTA hierarchy, or product-page flow—only when you can substantiate the observation. * Avoid generic compliments about the company or product unless there is supporting information. ## ⚠️ Claims or Details to Verify Before sending, verify: * The pricing page was actually launched recently. * The product positioning has changed or expanded. * The website conversion audit genuinely covers the areas mentioned: messaging, structure, CTAs, and buyer journey. * The recipient is currently responsible for marketing or website conversion decisions. * Your availability for a 20-minute introductory call.