Example output
. Define the Customer’s Problem and How Our Service Solves It
Customer’s Problem:
Overwhelm and Lack of Clarity: Many business owners and entrepreneurs struggle with balancing priorities, leading to confusion about what they should focus on.
Energy and Motivation Loss: The constant demands of running a business often drain their energy, leaving them feeling stuck or stagnant.
Hitting Roadblocks: Entrepreneurs frequently face obstacles that can feel insurmountable without outside support or a clear strategy.
Solution Offered by the Service:
Clarity on What’s Important: Through expert guidance, the coaching helps the client identify their core values, focus areas, and next steps.
Energy and Momentum: Personalized coaching revitalizes the client’s energy and motivation, giving them the tools to take action consistently.
Guidance for Overcoming Obstacles: The 1-on-1 coaching provides strategies and emotional support to help clients navigate challenges and roadblocks, allowing for sustained growth.
2. Sales Page Design Structure
Headline:
Capture attention by emphasizing the transformational nature of the service.
Example: “Unlock Your True Potential: Gain Clarity, Energy, and Confidence to Take Your Business to the Next Level”
Subheadline:
Reinforce the benefits and urgency.
Example: “1 Year of Personalized, Expert Coaching to Help You Move Forward with Confidence and Overcome Obstacles”
Section 1: Problem Statement + Solution
Opening Hook: Start by describing the challenges of business owners and entrepreneurs—feeling stuck, overwhelmed, or unsure of the next step.
Solution Overview: Introduce the coaching program as the solution that provides clarity, energy, and actionable strategies for growth.
Section 2: Benefits in Detail
Use bullet points or small sections to outline the specific benefits of the coaching package:
Get Clarity on what’s most important to you and your business.
Re-energize Your Business with expert guidance to keep you motivated and focused.
Overcome Obstacles with tailored strategies designed to help you overcome challenges.
Section 3: Social Proof
Testimonials: Feature testimonials from previous clients about how coaching helped them achieve clarity, overcome challenges, and energize their business.
Include a before-and-after format where possible.
Section 4: How It Works
Describe the process: monthly or weekly coaching calls, personalized action plans, ongoing support via email, etc.
Section 5: The Coach’s Bio
Personal Connection: Introduce the coach and their credentials, particularly emphasizing the ICF PCC certification. Use a friendly tone to make the coach approachable but highlight expertise.
Example: “As an ICF PCC-Certified Coach, I’ve helped dozens of entrepreneurs break through their barriers and gain the clarity and energy needed to reach their goals.”
Section 6: Call-to-Action (CTA)
CTA 1: Offer an initial free consultation or discovery call to reduce risk.
Example: “Schedule Your Free 30-Minute Discovery Call and Take the First Step Toward Growth.”
CTA 2: Reiterate the benefits at the bottom of the page with a final CTA to book a call or sign up.
Section 7: FAQs
Address common concerns (pricing, time commitment, outcomes, etc.).
3. Example Sales Page Design
Headline:
Unlock Your True Potential: Gain Clarity, Energy, and Confidence to Take Your Business to the Next Level
Subheadline:
1 Year of Personalized, Expert Coaching to Help You Move Forward with Confidence and Overcome Obstacles
Problem Statement: Are you feeling overwhelmed with everything on your plate as a business owner? Do you often find yourself stuck, unable to move forward because of the constant challenges in your path?
Solution: My 1-on-1 coaching program is designed to help business owners like you gain clarity on what’s truly important, re-energize your focus, and overcome obstacles that are holding you back.
Benefits:
Get the clarity you need to know exactly where to focus.
Get energized and feel motivated to take the next steps with confidence.
Overcome obstacles with personalized strategies and guidance.
Testimonials:
“Working with [Coach Name] has been transformational! I was struggling to balance my business priorities, but now I have clear goals and the energy to move forward.” — [Client Name]
How It Works:
Weekly or monthly calls tailored to your needs.
Action plans designed specifically for your business.
Ongoing email support.
About Me: As an ICF PCC-Certified Coach, I specialize in helping entrepreneurs overcome their challenges, stay focused, and move forward with confidence. With years of experience guiding business owners through difficult transitions, I’m here to help you achieve your goals.
Call to Action:
Ready to take the next step? Schedule your free 30-minute consultation and discover how personalized coaching can help you move forward with clarity and confidence.
FAQs:
How long is the coaching program?
What kind of results can I expect?
How is the coaching delivered?
4. Ad Copy and Creatives
Given that Facebook is your traffic source, your ads should be visual and engaging, highlighting the benefits of the coaching package with a direct CTA. Facebook ads should focus on drawing attention with images or videos that highlight transformation (e.g., energetic, confident business owners).
Ad Example 1:
Visual:
An image of a smiling business owner in a bright, energetic environment, with “Gain Clarity, Energy, and Confidence” as the main text overlay.
Copy:
Headline: Struggling to Keep Your Business Moving Forward?
Body: As an entrepreneur, you know how easy it is to feel overwhelmed and stuck. My 1-on-1 coaching program helps you gain clarity, re-energize your focus, and overcome obstacles. Book your free consultation today and start your transformation!
CTA: Book Your Free Call
Ad Example 2:
Visual:
A split-screen showing "Before and After" of a stressed business owner versus a confident one, with text like “From Stuck to Energized.”
Copy:
Headline: Move Forward with Confidence!
Body: Feeling stuck in your business? You don’t have to go through it alone. Get personalized guidance and expert strategies to help you gain clarity, find your energy, and overcome challenges.
CTA: Schedule Your Free Consultation Today
Ad Example 3:
Visual:
A short video featuring a coach speaking directly to the audience, introducing the coaching service and inviting them to book a call.
Copy:
Headline: Need Clarity and Energy to Grow Your Business?
Body: My 1-on-1 coaching helps entrepreneurs like you take the next step in their journey. With expert guidance and personalized support, you can finally move forward. Book your free consultation today and let’s unlock your potential!
CTA: Get Started
By following this guide, you'll be able to create a well-structured and effective sales funnel that attracts and converts business owners looking for coaching support.