Example input
[product] - "a blockchain-based remittance platform that enables instant, low-cost, and transparent cross-border payments for both B2B and B2C sectors"
[target audience] - "corporate companies around the world"
Example output
Comprehensive Sales Training Program for Selling Blockchain-Based Remittance Platform
Welcome to our comprehensive training program designed to empower you to confidently sell our cutting-edge blockchain-based remittance platform. With this program, you'll be well-equipped to target corporate clients across both B2B and B2C sectors globally.
Training Program Modules:
Module 1: Introduction and Product Knowledge
Objectives
1. To understand the technology and features of our blockchain-based remittance platform
2. To identify the unique selling points (USPs) and benefits
Content
1. The basics of Blockchain Technology
2. How our platform stands out:
- Instant transactions
- Low-cost transfers
- Transparency
3. Security features
Activities
1. Real-world Scenario: Explaining blockchain to a non-technical client
2. Quiz: Recap on the product's features and USPs
Module 2: Understanding Customer Needs
Objectives
1. To grasp the pain points and needs of the customers in the B2B and B2C sectors
2. To identify key stakeholders in a corporate decision-making process
Content
1. Typical pain points in traditional remittance platforms
2. Stakeholder mapping
3. Customer profiling
Activities
1. Role-Playing: Discovering customer pain points during a sales call
2. Exercise: Creating a stakeholder map for a hypothetical company
Module 3: Objection Handling
Objectives
1. To effectively handle objections related to cost, security, and technological challenges
2. To maintain a positive customer relationship during objection-handling
Content
1. Common objections and how to address them
2. Techniques for objection-handling
3. The psychology of objection-handling
Activities
1. Real-world Scenario: Handling cost objections during a negotiation
2. Role-Playing: Addressing security concerns
Module 4: Closing Techniques
Objectives
1. To effectively use closing techniques suited for corporate clients
2. To ensure a seamless transition from negotiation to closing
Content
1. The assumptive close
2. The summary close
3. The urgency close
Activities
1. Role-Playing: Practicing various closing techniques
2. Discussion: Strategies for an effective close
Strategies for Success
Building Rapport
1. Research your client’s business
2. Active listening
3. Matching and mirroring
Conveying Value
1. Speak in terms of ROI (Return on Investment)
2. Highlight how transparency can help them achieve compliance easily
3. Emphasize the efficiency gains from instant transactions
Addressing Customer Concerns
1. Maintain an open channel for questions before, during, and after the sales process
2. Be prepared with case studies and testimonials for credibility
3. Employ a consultative approach, offering holistic solutions rather than just a product
Tailoring the Training to the Audience
1. For B2B clients, focus heavily on cost-saving, efficiency, and compliance features
2. For B2C clients, emphasize ease-of-use, low fees, and instant transactions
By completing this comprehensive training program, you’ll be ready to engage potential clients with confidence, effectively handle objections, and successfully close deals to make our blockchain-based remittance platform the go-to solution for companies around the world.