-------------------------------------------------- DRAFT FOR ATTORNEY REVIEW ONLY — NOT LEGAL OR FINANCIAL ADVICE IMPORTANT: RankBoost Digital Pvt Ltd makes NO guarantee of specific Google search ranking positions, organic traffic volumes, Domain Authority improvements, lead generation, or sales results from any SEO activity. Google's algorithm is proprietary, changes without notice, and is entirely outside the Provider's control. Algorithm updates may cause ranking fluctuations at any time without any fault by RankBoost Digital Pvt Ltd. This document is a structured preparation draft only. ASCI Advertising Standards Council of India guidelines for SEO results claims and digital marketing service representations, Consumer Protection Act 2019 India compliance for no-results disclaimers in SEO service agreements, Digital Personal Data Protection Act 2023 India compliance for accessing NestHome Furniture Pvt Ltd's Google Analytics 4 and Google Search Console data, IT Act 2000 compliance for digital service providers in India, GST registration and invoicing obligations under the CGST Act 2017 on SEO service fees, income tax treatment of SEO retainer income under the Income Tax Act 1961, and limitation of liability enforceability under the Indian Contract Act 1872 must all be confirmed with a qualified Indian attorney and tax advisor before this agreement is signed. -------------------------------------------------- SEO SERVICE AGREEMENT — DRAFT FOR ATTORNEY REVIEW Document Ref: SEO-2026-001 Date of Preparation: June 1 2026 PROVIDER: RankBoost Digital Pvt Ltd Mumbai Maharashtra India Email: [provider email] CLIENT: NestHome Furniture Pvt Ltd Mumbai Maharashtra India Email: [client email] 1. RECITALS 1.1 RankBoost Digital Pvt Ltd is an e-commerce SEO agency based in Mumbai Maharashtra India with expertise in technical SEO, on-page optimization, link building, and organic search growth for Indian D2C e-commerce and home decor brands. 1.2 NestHome Furniture Pvt Ltd is a D2C furniture and home decor e-commerce brand based in Mumbai India seeking professional SEO services to improve organic search visibility, keyword rankings, and website traffic. 1.3 Both parties confirm their mutual intent to document this SEO engagement on the terms of this agreement. 2. DEFINITIONS 2.1 Provider: RankBoost Digital Pvt Ltd. 2.2 Client: NestHome Furniture Pvt Ltd. 2.3 Services: The SEO services described in Section 4. 2.4 Keywords: The agreed 80 target search terms for which NestHome Furniture Pvt Ltd seeks improved Google search visibility. 2.5 Rankings: The position of NestHome Furniture Pvt Ltd's website pages in Google search results for the agreed Keywords. 2.6 Organic Traffic: Visitors arriving at the NestHome Furniture Pvt Ltd website from unpaid Google search results as measured in Google Analytics 4. 2.7 Backlinks: External websites linking to NestHome Furniture Pvt Ltd's website as part of the link building scope. 2.8 Technical SEO: Improvements to the website's structure, code, and performance to aid Google crawling and indexing. 2.9 On-Page SEO: Optimization of individual web pages including meta titles, meta descriptions, headers, and content. 2.10 Local SEO: Not included in this agreement. 2.11 Monthly Report: The performance report delivered by the 7th of each month as described in Section 14. 2.12 Algorithm Update: A change to Google's search algorithm that may affect website Rankings outside the Provider's control. 2.13 Governing Law: Laws of Maharashtra India. 2.14 Effective Date: The date both parties sign this agreement. 3. SCOPE OF SEO SERVICES 3.1 RankBoost Digital Pvt Ltd will provide the following SEO Services to NestHome Furniture Pvt Ltd: 1. Technical SEO audit in Month 1 followed by monthly technical monitoring and fixes as described in Section 5. 2. Keyword research covering 80 target keywords as described in Section 6. 3. On-page optimization of up to 15 pages per month as described in Section 7. 4. E-commerce category page and product page SEO covering URL structure, canonical tags, structured data for products, and internal linking. 5. Link building of up to 8 quality backlinks per month as described in Section 8. 6. Monthly content recommendations as described in Section 10. 7. Monthly performance report as described in Section 14. 3.2 The following are NOT included: 1. Paid Google Ads or Meta Ads management. 2. Social media management. 3. Website redesign or development. 4. Content writing unless separately agreed. 5. Reputation management or review management. 6. Any service not listed in Section 3.1. 4. TECHNICAL SEO 4.1 RankBoost Digital Pvt Ltd will conduct a comprehensive technical SEO audit of NestHome Furniture Pvt Ltd's website in Month 1 covering: 1. Google crawlability and indexation status via Google Search Console. 2. Site speed and Core Web Vitals assessment using Google PageSpeed Insights. 3. Schema markup for products, breadcrumbs, and site links. 4. XML sitemap and robots.txt review and optimization. 5. Mobile-friendliness assessment. 6. HTTPS and security status. 7. Duplicate content and canonical tag issues. 4.2 Following the audit RankBoost Digital Pvt Ltd will implement technical fixes within the agreed CMS access on a monthly basis. Technical fixes requiring custom development work beyond the Provider's CMS access are NestHome Furniture Pvt Ltd's responsibility to implement. RankBoost Digital Pvt Ltd will provide a written specification for any such fixes. 4.3 NestHome Furniture Pvt Ltd must provide RankBoost Digital Pvt Ltd with CMS administrator access and Google Search Console verified access within 5 business days of the Effective Date. 5. KEYWORD RESEARCH AND STRATEGY 5.1 RankBoost Digital Pvt Ltd will conduct keyword research covering up to 80 target keywords for NestHome Furniture Pvt Ltd's product categories using Ahrefs and Google Search Console data. 5.2 The agreed keyword strategy will be documented in a keyword mapping spreadsheet and submitted to NestHome Furniture Pvt Ltd for written approval before implementation in Month 1. 5.3 Keyword rankings fluctuate naturally based on Google algorithm changes, competitor activity, and seasonal search trends. Keyword ranking positions are not guaranteed. 6. ON-PAGE OPTIMIZATION 6.1 RankBoost Digital Pvt Ltd will optimize up to 15 pages per month for NestHome Furniture Pvt Ltd covering: 1. Meta title and meta description rewriting targeting agreed keywords. 2. Header tag structure review and optimization. 3. Internal linking improvements. 4. Image file name and alt tag optimization. 5. URL structure recommendations. 6. Keyword density and content relevance review. 6.2 Priority pages for on-page optimization each month will be agreed with NestHome Furniture Pvt Ltd based on ranking opportunity and traffic potential. 7. LINK BUILDING 7.1 RankBoost Digital Pvt Ltd will build up to 8 quality backlinks per month for NestHome Furniture Pvt Ltd using white-hat outreach methods covering guest posts on relevant home decor and lifestyle websites, digital PR placements, and resource link acquisition. 7.2 Target linking domains will have a minimum Ahrefs Domain Rating of 25 and must be relevant to the furniture, home decor, or interior design sector. 7.3 RankBoost Digital Pvt Ltd will never use link schemes, private blog networks, paid links, or any technique that violates Google's Webmaster Guidelines. 7.4 Note: Google's link building guidelines and applicable advertising standards for SEO link acquisition practices must be confirmed with a qualified Indian attorney. 8. CONTENT RECOMMENDATIONS 8.1 RankBoost Digital Pvt Ltd will provide monthly content recommendations covering keyword gap analysis, blog topic suggestions, product category content briefs, and internal linking opportunities. 8.2 Content writing is NOT included in this agreement. NestHome Furniture Pvt Ltd is responsible for writing or commissioning all content based on RankBoost Digital Pvt Ltd's recommendations. 9. NO RANKINGS GUARANTEE 9.1 RankBoost Digital Pvt Ltd makes absolutely no guarantee, warranty, or representation of specific Google search ranking positions, organic traffic volumes, Domain Authority scores, click-through rates, product sales, or any measurable SEO metric for NestHome Furniture Pvt Ltd. 9.2 Google's search algorithm is Google's proprietary intellectual property. It changes without notice and is entirely outside RankBoost Digital Pvt Ltd's control. No SEO provider anywhere in the world can guarantee specific Google ranking positions. 9.3 Google algorithm updates such as Core Updates, Helpful Content Updates, and link spam updates may cause keyword ranking fluctuations or drops at any time without any error or fault by RankBoost Digital Pvt Ltd. 9.4 The absence of ranking improvements or an increase in ranking positions in any given month does not constitute a breach of this agreement, does not entitle NestHome Furniture Pvt Ltd to any reduction in the monthly retainer fee, and does not entitle NestHome Furniture Pvt Ltd to any fee refund. 9.5 Note: No-rankings disclaimer compliance with the Consumer Protection Act 2019 India and ASCI guidelines for digital marketing service outcome representations must be confirmed with a qualified Indian attorney before this agreement is signed. 10. WHITE-HAT SEO METHODOLOGY 10.1 RankBoost Digital Pvt Ltd commits to using only white-hat ethical SEO techniques that comply with Google's Webmaster Guidelines and applicable search engine policies. 10.2 RankBoost Digital Pvt Ltd will never use black-hat SEO techniques including keyword stuffing, cloaking, hidden text, private blog networks, paid link schemes, or any technique designed to manipulate Google's algorithm in a manner that violates its guidelines. 10.3 If any existing black-hat SEO practices are discovered on NestHome Furniture Pvt Ltd's website during the engagement, RankBoost Digital Pvt Ltd will report these to NestHome Furniture Pvt Ltd in writing immediately. 10.4 Past black-hat SEO practices or Google manual penalties on NestHome Furniture Pvt Ltd's website that predate this engagement may significantly extend the timeline before ranking improvements are visible. 11. CLIENT RESPONSIBILITIES 11.1 NestHome Furniture Pvt Ltd agrees to: 1. Provide CMS admin access and verified Google Search Console and Google Analytics 4 access to RankBoost Digital Pvt Ltd within 5 business days of the Effective Date. 2. Review and approve the keyword strategy in writing within 5 business days of submission. 3. Implement technical SEO recommendations requiring developer work within 14 business days of receiving a written specification. 4. Notify RankBoost Digital Pvt Ltd at least 7 days before making any significant changes to the website structure, URL structure, or CMS platform. 5. Provide product information, category details, and content inputs required for on-page optimization. 11.2 RankBoost Digital Pvt Ltd is not liable for any ranking decline or organic traffic loss caused by website changes made by NestHome Furniture Pvt Ltd without prior notification to the Provider. 12. REPORTING AND ANALYTICS 12.1 RankBoost Digital Pvt Ltd will deliver a monthly SEO performance report to NestHome Furniture Pvt Ltd by the 7th of each month covering: 1. Keyword ranking positions for all 80 tracked keywords compared to the prior month sourced from Ahrefs. 2. Organic traffic data from Google Analytics 4 comparing the current month to the prior month and the prior year. 3. Backlink profile growth showing new links acquired and total referring domains. 4. Technical SEO health score from Screaming Frog crawl. 5. Core Web Vitals status from Google Search Console. 6. Summary of all on-page and technical actions completed that month. 12.2 Keyword ranking data is sourced from Ahrefs and may differ from live Google search results due to personalization, location, and device. Ranking data is indicative and not a guarantee of real-world traffic. 13. DATA PROTECTION AND PRIVACY 13.1 RankBoost Digital Pvt Ltd will access NestHome Furniture Pvt Ltd's Google Analytics 4 and Google Search Console data only for the purpose of delivering the Services and in accordance with the Digital Personal Data Protection Act 2023 India. 13.2 NestHome Furniture Pvt Ltd is the data principal for its website visitor data. RankBoost Digital Pvt Ltd acts as a data fiduciary only to the extent required to deliver the Services. 13.3 Note: DPDP Act 2023 India compliance for SEO service providers accessing client website analytics data and Google's data processing terms must be confirmed with a qualified Indian attorney. 14. CONFIDENTIALITY 14.1 RankBoost Digital Pvt Ltd will keep all NestHome Furniture Pvt Ltd's website data, SEO strategy, keyword targets, business information, and Confidential Information strictly confidential during the engagement and for 2 years after termination. 14.2 NestHome Furniture Pvt Ltd will keep RankBoost Digital Pvt Ltd's SEO methodology, pricing, and proprietary processes confidential. 15. FEES AND PAYMENT 15.1 NestHome Furniture Pvt Ltd will pay RankBoost Digital Pvt Ltd a monthly retainer of INR 55,000 covering all Services in Section 3.1. 15.2 The retainer is payable on the 1st of each month by NEFT to RankBoost Digital Pvt Ltd's nominated bank account. 15.3 RankBoost Digital Pvt Ltd will issue a GST-compliant tax invoice on the 1st of each month. 15.4 If payment is not received within 15 days of invoice date interest accrues at 18 percent per annum. 15.5 RankBoost Digital Pvt Ltd may suspend Services if any invoice remains unpaid for 30 days. 15.6 Note: GST registration obligations under the CGST Act 2017 on SEO service fees, income tax treatment of SEO retainer income, and TDS deduction obligations on professional fees must be confirmed with a qualified Indian tax advisor. 16. LIMITATION OF LIABILITY 16.1 RankBoost Digital Pvt Ltd's total liability to NestHome Furniture Pvt Ltd for any claim arising from the Services is limited to total retainer fees paid in the 12 months preceding the claim. 16.2 RankBoost Digital Pvt Ltd is not liable for indirect, consequential, lost e-commerce revenue, Google penalty claims, or business interruption claims. 16.3 Note: Limitation of liability must comply with the Consumer Protection Act 2019 India and Indian Contract Act 1872 and may not be enforceable in all circumstances. A qualified attorney must confirm. 17. TERM AND RENEWAL 17.1 This agreement covers an initial 6-month term from the Effective Date. Note that meaningful SEO results typically require a minimum of 4 to 6 months of consistent activity to become measurable. 17.2 The agreement renews automatically for successive 6-month periods unless either party gives 30 days written notice of non-renewal before the current term ends. 18. TERMINATION 18.1 Either party may terminate for convenience with 30 days written notice. 18.2 RankBoost Digital Pvt Ltd may terminate immediately for non-payment outstanding for more than 45 days. 18.3 Either party may terminate for material breach with 14 days written notice and a 14-day cure period. 18.4 On termination: 1. All outstanding retainer fees are immediately due. 2. RankBoost Digital Pvt Ltd will deliver all SEO reports, keyword tracking data, and backlink records to NestHome Furniture Pvt Ltd within 7 days. 3. NestHome Furniture Pvt Ltd must remove RankBoost Digital Pvt Ltd's access from Google Search Console, Google Analytics 4, and the website CMS within 7 days of the termination date. 19. GOVERNING LAW AND DISPUTES 19.1 Laws of Maharashtra India and the Consumer Protection Act 2019 govern this agreement. 19.2 Disputes proceed through direct negotiation then binding arbitration in Mumbai. SIGNATURE BLOCK: Note: Both parties must have this agreement reviewed by a qualified Indian attorney and tax advisor before signing. ASCI guidelines for SEO results claims, Consumer Protection Act 2019 no-results disclaimer compliance, DPDP Act 2023 analytics data compliance, IT Act 2000 compliance, Google Webmaster Guidelines adherence, GST on SEO fees, income tax and TDS obligations, and limitation of liability enforceability must all be confirmed before this engagement commences. RankBoost Digital Pvt Ltd (Provider) Signature: ________________ Name: ____________________ Title: ___________________ Date: ____________________ NestHome Furniture Pvt Ltd (Client) Signature: ________________ Name: ____________________ Title: ___________________ Date: ____________________ -------------------------------------------------- This SEO Service Agreement draft was generated by an AI drafting tool as a structured preparation and documentation aid only. It does not constitute legal or financial advice. SEO services do NOT guarantee specific Google rankings or organic traffic results. Google's algorithm is outside any agency's control. Always have this document reviewed by a qualified attorney before either party signs. --------------------------------------------------