INPUT PRODUCT OR SERVICE: insulated travel mug for commuters TARGET AUDIENCE: office commuters who carry coffee on public transport OFFER AND PRICE: 20 oz mug, $29, free shipping this week PROOF OR CUSTOMER EVIDENCE: leak-test video available; no verified quantified time claim PLATFORM: TikTok BRAND VOICE: practical, warm, lightly witty CTA: See the lid test CONSTRAINTS: no invented testimonials; disclose sponsored content OUTPUT STRATEGIC ANGLE The morning-bag leak problem. Demonstrate the lid and routine instead of promising a specific temperature duration. HOOK OPTIONS 1. “The coffee leak test I wish I had done before commuting.” 2. “One turn of this lid changed my morning bag.” 3. “I put my mug through the test my backpack actually cares about.” 4. “Before you buy another travel mug, check this seam.” 5. “No ‘keeps coffee hot all day’ claim—just a clean leak test.” SELECTED SCRIPT 0–3s — Creator places the closed mug beside a laptop bag. Spoken: “My commute test is simple: can it survive the bag?” On-screen: “Leak test before leaving home.” 3–10s — Creator turns the mug upside down over a sink and rotates it. Spoken: “This is the lid I use on the train, and this is the test I repeat every morning.” On-screen: “Turn. Shake. Check.” 10–24s — Creator puts it in a side pocket, walks, then removes it beside a desk. Spoken: “No spill on the walk, no coffee on my notebook.” On-screen: “Shown: one real-use test.” 24–34s — Close-up of the lid and sip. Spoken: “If your priority is a bag-safe commute, the lid test is the feature to look at.” 34–42s — CTA: “See the full lid test and choose your size.” SHOT LIST Sink close-up; upside-down test; bag side-pocket; desk reveal; lid detail; sip. ON-SCREEN TEXT “Commuter leak test” / “No invented claims” / “See the lid test” CTA OPTIONS See the lid test / Check the 20 oz size / Compare the lid design TESTING PLAN Test hook 1 vs hook 3; keep footage, offer, and CTA constant. COMPLIANCE CHECK Do not claim heat retention, waterproofing, or customer results unless verified. Add the required ad disclosure.