## 5 Titles 1. The Real Reason Your Sourdough Is Flat 2. 3 Fixes for Flat Sourdough (Tonight) 3. Stop Doing This to Your Sourdough Dough 4. From Pancake Loaf to Tall Crumb in 1 Bake 5. More Kneading Won't Fix Flat Sourdough ## 5 Hooks (first 2 seconds) 1. **Say:** "Your sourdough isn't flat because of the flour." **Show:** a flat loaf dropped on the counter. 2. **Say:** "This loaf failed for one boring reason." **Show:** a slow cut through a dense crumb. 3. **Say:** "Flat loaf? Check your starter first." **Show:** a jar of starter that barely rose. 4. **Say:** "I made this mistake for six months." **Show:** a flat loaf next to a tall one. 5. **Say:** "Do the float test before you bake." **Show:** a spoonful of starter dropped into water. ## On-Screen Text Flat sourdough? It's not your flour. ## Script Outline (35 seconds) | Time | Beat | What to say | Visual / edit | |---|---|---|---| | 0-2s | Hook | "Your sourdough isn't flat because of the flour." | Flat loaf drop, hard cut | | 2-7s | Context | "Most flat loaves come from a weak starter or underproofed dough." | Two jars side by side | | 7-15s | Value 1 | "Feed your starter and use it when it has doubled and is domed, usually 4-8 hours later." | Time-lapse of the starter rising | | 15-19s | Re-hook | "But even a strong starter fails if you skip this." | Zoom in on the dough, beep SFX | | 19-28s | Value 2 | "Shape it tight. Pull the surface taut until it holds its shape on the bench." | Close-up of hands shaping | | 28-33s | Payoff | "Same flour, same oven. Just these two changes." | Tall loaf reveal, crumb shot | | 33-35s | Loop ending | "So no, it was never the flour..." | Cut back to the flat loaf | ## Retention Notes - The hook contradicts the viewer's first guess (flour), which opens a curiosity gap at 0s. - The re-hook at 15s teases a second mistake right where Shorts viewers usually drop off. - The loop line repeats the hook's claim, so replays feel seamless and count toward watch time.