1. Core Strength Turning inconsistent posting into structured, goal-driven content Understanding what content triggers interaction (comments, shares, DMs) Translating business offerings into simple, engaging social content 2. Service Offer “Done-for-you social media system that increases engagement and generates inbound leads” Focus: consistent posting + optimized content + light funnel (DM or WhatsApp inquiries) Platforms: 1–2 max (e.g., Instagram + TikTok) 3. Unique Value Not just posting → every post tied to a lead goal (offer, CTA, conversation starter) Content built around customer pain points, not aesthetics Simple lead capture flow (DM scripts, reply templates) included Fast execution: no complex branding delays 4. Delivery Model Weekly content batch (3–5 posts) Content types: 1 educational (build trust) 1 problem/solution (drive saves) 1 offer/CTA (drive leads) 1 optional trend/reel (reach) Monthly cycle: Week 1: content plan + approval Weeks 2–4: creation + posting + basic engagement replies Add-on: DM handling or lead qualification 5. Pricing Logic Entry package (beginner-friendly): $300–$500/month → 12–16 posts + captions Mid-tier: $600–$900/month → includes reels + basic engagement replies Add-ons: DM management: +$150–$300 Strategy upgrade: +$100–$200 Pricing tied to volume + lead impact, not just posts 6. Positioning “I help small businesses turn their social media into a lead channel, not just a posting routine” Avoid “social media manager” → use “lead-focused content system” Speak in outcomes: more inquiries, not more followers 7. Opportunities Niche down (e.g., restaurants, clinics, local services) → easier results + referrals Offer a 7-day “quick win” audit to convert leads Package before/after metrics (engagement → inquiries) for proof Upsell simple funnels (landing page, WhatsApp automation) Create templates to scale delivery without increasing time