📋 FINANCIAL HEALTH REPORT — Online store, April 2025 1. HEALTH SCORE 60/100 — Profitable, but your ad spend isn't clearly paying for itself yet. 2. THE NUMBERS MetricAmount (USD)Total money IN2,050Total money OUT1,566Net (profit)+484Biggest single expenseInventory/supplier — 900Largest income sourceSingle sale — 650Total fees/charges paid62 3. WHERE YOUR MONEY WENT Inventory 900 (57%), Advertising 300 (19%), Shipping 180 (11%), Packaging 85 (5%), Payment fees 62 (4%), Software 39 (3%). More than half of everything you spent went into stock. 4. 🚩 RED FLAGS Your $300 in ads brought in sales you can't clearly trace, so you don't yet know your return on ad spend. Shipping and packaging combined (265) are quietly eating over half your profit. 5. CASH FLOW & RUNWAY Positive but thin, adding roughly $484 this month. One bad inventory bet or a slow sales week would wipe out the gain, so your buffer is about one month. 6. ✅ DO THIS NEXT Add a "how did you hear about us?" field to see if ads actually convert. Negotiate a bulk discount on your top-selling product to protect margin. Test cheaper packaging on low-value orders to claw back the 85. Set a rule: pause any ad that hasn't produced a sale in 7 days. Move $200/month into a restock reserve so you never buy stock on a thin balance. You're in the black, so the job now is proving your ad money works before you scale it.