Example input
[SPECIFY_PLATFORM: Instagram/Facebook/Twitter/LinkedIn]: Instagram
[BRIEF_DESCRIPTION]: Premium meditation app subscription with personalized mindfulness coaching
[DEMOGRAPHIC_DETAILS]: Urban professionals, 28-45, stress-conscious, tech-savvy, income $75k+
[AWARENESS/CONSIDERATION/CONVERSION]: CONVERSION (14-day free trial signups)
[TONE_AND_STYLE]: Calming, empowering, premium but approachable
[KEY_RESTRICTIONS]: Special Requirements: - No mention of specific mental health conditions - Must include app store rating (4.8/5) - Focus on work-life balance benefits - Avoid pushy sales language
Example output
📱 **CAMPAIGN BLUEPRINT**
**Platform:** Instagram
**Campaign Objective:** Conversion (14-day free trial signups)
**Target Audience:** Urban professionals, aged 28-45, stress-conscious, tech-savvy, annual income $75k+
---
### **PRIMARY CAMPAIGN**
**Main Ad Copy:**
"Feeling the stress of constant hustle? Discover balance with [App Name]. Join the 4.8⭐ rated mindfulness community that's transforming the lives of busy professionals. Sign up for a 14-day free trial and find your calm."
**Visual Requirements:**
- **Format:** 1080x1080 px for feed posts; 1080x1920 px for stories
- **Visual Style:** Serene, muted tones with a premium, minimalist design. Use lifestyle imagery showing urban professionals in peaceful moments (e.g., in an office, home, or nature setting).
---
### **VARIATIONS**
**A/B Test Versions:**
1. **Version A** (Emotional appeal): "Pause. Breathe. Refocus. Take control of your day with the app designed for your fast-paced life. Your 14-day free journey to calm starts here."
2. **Version B** (Logical appeal): "Rated 4.8/5 by thousands of professionals. Enjoy personalized mindfulness coaching with a 14-day free trial—crafted for balance in a busy world."
3. **Version C** (Social proof): "Join thousands of professionals finding calm with [App Name]. Take advantage of a 4.8⭐ rated mindfulness experience—sign up for a 14-day free trial."
---
### **TECHNICAL DETAILS**
**Character Count:** 150–180 characters (adherence to Instagram’s optimal engagement length)
**Format:** Instagram Feed and Stories (1080x1080 px and 1080x1920 px)
**CTA Button:** "Start Free Trial"
---
### **ENGAGEMENT STRATEGY**
**Primary Hashtags:**
"#MindfulnessMatters #StressFreeLife #WorkLifeBalance #ProfessionalWellbeing #MindfulMoment"
**Secondary Hashtags:**
"#CalmInTheChaos #InnerPeaceJourney #DailyMindfulness #ModernMindset"
**Emoji Strategy:**
Use minimal emojis to maintain a professional tone, strategically placed to draw attention to key phrases, e.g., 🌿 near "balance" and ✨ near "4.8⭐ rated."
---
### **OPTIMIZATION ROADMAP**
**Launch Timing:**
Post during high engagement hours for professionals (7–9 AM for morning engagement, 6–8 PM for post-work hours)
**Testing Schedule:**
- **Week 1:** Launch all three ad variants simultaneously
- **Week 2:** Assess engagement, clicks, and signups to determine top-performing variant
- **Week 3:** Scale the highest-converting version and optimize targeting based on user insights
**Performance Metrics:**
- Click-through rate (CTR)
- Conversion rate (sign-ups for free trial)
- Engagement rate (likes, comments, shares)
- Cost-per-click (CPC) and cost-per-conversion
**Optimization Triggers:**
Adjust targeting and budget allocation if CTR falls below 2% or CPC exceeds target by 10%.
---
### **SCALING STRATEGY**
**Audience Expansion:**
Expand to similar audiences: wellness and productivity enthusiasts, high-stress job sectors (e.g., finance, healthcare), and nearby age brackets (24–27 and 46–50).
**Budget Allocation:**
Allocate 60% of budget to top-performing variant and 40% to testing new variations or expanding audience targeting.
**Performance Benchmarks:**
- 3% minimum CTR for ad creatives
- 7-day trial sign-up rate at 8% minimum
- Overall ROI target based on CPA (cost per acquisition) model for long-term subscription conversion
---
This blueprint is designed to maximize Instagram’s visual, interactive, and storytelling strengths while targeting urban professionals effectively. Let me know if you'd like a refined direction in any specific area!