Great, I'd be happy to help you create an effective advertisement for your sunglasses business.
Based on the product, the best audience for this ad would be individuals who are interested in fashion, outdoor activities, and are in the age range of 18-35. With this in mind, we can tailor the ad's copy and imagery to appeal to these demographics.
For an Instagram Story ad, the format should be vertical, with dimensions of 1080 x 1920 pixels. The ad should include an image or short video that showcases the sunglasses in a visually compelling way. The copy should be short and to the point, and should include a clear call to action that encourages viewers to click through to your website and purchase the product.
Here's an example of the ad's formatting, image, and copy:
Image: A close-up of a model wearing a stylish pair of sunglasses, with a scenic outdoor background.
Headline: "Get ready for the sun with our trendy sunglasses"
Copy: "Looking for the perfect accessory for your next outdoor adventure? Look no further than our selection of high-quality sunglasses! Our stylish designs are the perfect blend of fashion and function, keeping your eyes protected and looking great all day long. Click now to shop our collection and elevate your summer style."
Call to Action: "Shop now and enjoy 10% off your first purchase!"
The copy above incorporates a number of mental triggers that are known to be effective in driving action. These include:
Authority: By positioning the sunglasses as high-quality and fashionable, we are appealing to viewers' desire to be seen as stylish and in-the-know.
Scarcity: By offering a limited-time discount, we create a sense of urgency that encourages viewers to act quickly.
Social proof: By highlighting the sunglasses as a must-have accessory for outdoor adventures, we tap into viewers' desire to fit in with their peer group.
Overall, this ad should grab the viewer's attention with its visually compelling imagery and persuade them to click through to your website and make a purchase.