Social Media Advertising

For a Fashion Retail business targeting 18-35-year-olds, Instagram and Facebook are strong platforms to consider. Both platforms offer robust analytics and a variety of ad formats. Instagram Benefits: Visual focus aligns with fashion retail, making it ideal for showcasing products. Your existing 20k followers provide an engaged starting point. Instagram Drawbacks: High competition can make it expensive to achieve significant reach. Ad fatigue can be an issue, given your challenge in this area. Facebook Benefits: Diverse user base, including your target age range. Past 3% conversion rate indicates existing ad strategies can be effective. Facebook Drawbacks: Organic reach has declined, making paid efforts more critical. The platform has a broader focus, making it less specialized for fashion compared to Instagram. Considering your KPIs of click-through and conversion rates, both platforms offer in-depth analytics to track these metrics. Your budget of $1,000 - $5,000 is reasonable for starting a targeted campaign on either platform, or even both. Competitive Platforms: Snapchat: Good for younger demographics but less effective for conversions. Pinterest: Excellent for fashion but tends to attract an older demographic. Given your goals of brand awareness, Instagram would be highly recommended. Use Facebook for retargeting strategies to improve conversion rates. Keep an eye on ad fatigue and adjust your creative elements frequently to maintain engagement.