Social Media Buzz Planner

1. Campaign Theme: "Green Innovation, Stylish Design" Key Message: Emphasize the product's unique blend of eco-friendliness and cutting-edge design. 2. Instagram Strategy: Content Types: High-Quality Product Images: Showcase the product's design and sustainable materials. Use natural lighting and settings to emphasize eco-friendliness. Behind-the-Scenes (BTS) Videos: Share the design process, focusing on sustainable practices. User-Generated Content (UGC): Encourage users to post their experiences with the product. Posting Schedule: Daily Posts: Rotate between product images, BTS videos, and reposts of UGC. Weekly IGTV Series: Deep dives into sustainability and design aspects. Interactive Elements: Contests: "Eco-Style Challenge" where followers style the product in their unique way. Giveaways: Randomly select participants who use a specific hashtag related to the product. 3. Twitter Strategy: Content Types: Teaser Tweets: Build anticipation with sneak peeks of the product. Educational Threads: Share insights about sustainability in product design. Polls and Q&A Sessions: Engage followers by asking for their opinions and answering questions. Posting Schedule: 3-4 Tweets Daily: Mix between teasers, educational content, and engagement posts. Weekly Twitter Spaces: Host discussions about sustainable living and design innovation. Interactive Elements: Retweet to Win Contests: Encourage users to retweet posts for a chance to win the product. Hashtag Campaigns: Create a unique hashtag for the product and encourage followers to share their thoughts. 4. Cross-Platform Synergies: Coordinate Instagram and Twitter content for cohesive messaging. Use Instagram to visually showcase the product, and Twitter for engaging in conversations and educating the audience. 5. Influencer Collaborations: Partner with eco-conscious and design-focused influencers for wider reach. Co-create content and leverage their followers for increased engagement. 6. Monitoring and Adaptation: Regularly track the engagement metrics and adjust the strategy accordingly. Be ready to respond to feedback and trends in real-time. 7. Launch Event: Host a virtual launch event on both platforms, featuring live demos, Q&A sessions, and special guests.