Social Media Calendar Maestro

Here’s a detailed **30-day social media content calendar** for a fitness brand like **FitLife Pro**, based on the information and specifications provided. --- ### **1. Calendar Overview** - **Monthly Theme:** *"Level Up Your Fitness"* - Focus on consistency, motivation, and achieving personal goals. - **Content Distribution Ratio:** - 40% Educational/Value-add - 30% Inspirational/Motivational - 20% Lightly Promotional - 10% Entertaining - **Platform-Specific Metrics Targets:** - **Instagram:** +10% followers, average engagement rate ≥ 3.5% - **TikTok:** 50K+ views on top videos, 5% engagement rate - **LinkedIn:** 500 profile visits, 200 new connections --- ### **2. Daily Content Details** #### Week 1: *Kick-off with Motivation* | Day | Platform | Post Idea | Format | Timing | Engagement Hook | CTA | |-----|----------|-----------|--------|--------|-----------------|-----| | 1 | Instagram | *"Consistency is key"* Quote with a success story caption | Image carousel | 9 AM | "What’s your fitness goal this month?" | Share your goal in the comments! | 2 | TikTok | "Morning stretch routine for busy pros" | Short video | 7 AM | "Tag someone who needs to stretch!" | Follow for more tips. | 3 | LinkedIn | *"Why fitness improves productivity"* Expert insight | Text post with infographic | 11 AM | "How has exercise helped your work performance?" | Visit our website for detailed tips. | 4 | Instagram | Workout GIF tutorial | GIF post | 6 PM | "Save this for your next workout session!" | Tag a gym buddy. | 5 | TikTok | Fitness meme related to procrastination | Funny clip | 8 PM | "Who can relate? 😂" | Follow for more relatable content! | 6 | LinkedIn | Client testimonial (professional tone) | Video post | 12 PM | "What’s your success story?" | Connect to learn more. | 7 | Instagram | Poll: “Cardio vs Strength – what’s your preference?” | Poll | 5 PM | "Vote now!" | Participate for fun. --- #### Week 2: *Educate and Engage* | Day | Platform | Post Idea | Format | Timing | Engagement Hook | CTA | |-----|----------|-----------|--------|--------|-----------------|-----| | 8 | Instagram | *"5 Benefits of HIIT"* carousel | Carousel | 7 PM | "Which benefit motivates you the most?" | Save for later. | 9 | TikTok | *"5 common fitness mistakes"* with quick fixes | Video | 9 AM | "Which one are you guilty of?" | DM for personalized advice. | 10 | LinkedIn | *"How to balance fitness with a busy schedule"* | Long-form text post | 1 PM | "What’s your biggest challenge?" | Share your experience below. | 11 | Instagram | User-generated content shout-out | Image | 8 PM | "Inspired by [@username]'s journey!" | Use #FitLifePro for a chance to be featured. | 12 | TikTok | “Try this 5-minute ab challenge” | Video | 6 AM | "Who’s in for the challenge?" | Post your results! | 13 | LinkedIn | *"Weekend Warrior: Fitness hacks for busy professionals"* | Video + bullet points | 4 PM | "Do you follow any of these tips?" | Check out our blog for more hacks. | 14 | Instagram | Before/After graphic for a client | Image carousel | 12 PM | "Swipe to see the transformation!" | Learn about our programs. --- #### Week 3: *Inspire and Motivate* | Day | Platform | Post Idea | Format | Timing | Engagement Hook | CTA | |-----|----------|-----------|--------|--------|-----------------|-----| | 15 | Instagram | *"Mid-month check-in"* motivational reel | Video | 7 PM | "How’s your progress so far?" | Share your updates! | 16 | TikTok | "Morning smoothie prep for energy" | Video | 6 AM | "What’s your go-to smoothie ingredient?" | Follow for more recipes. | 17 | LinkedIn | Client review spotlight | Text post | 11 AM | "How do you measure fitness success?" | Let us know in the comments. | 18 | Instagram | *"Fun Fact Friday"* on fitness myths | Carousel | 5 PM | "Which fact surprised you?" | Bookmark this post. | 19 | TikTok | "Funny gym fails compilation" | Video | 8 PM | "Tag your gym buddy!" | Share if relatable. | 20 | LinkedIn | *"Debunking fitness trends"* professional insights | Text | 3 PM | "What trends have worked for you?" | Join the conversation. | 21 | Instagram | Poll: “Do you prefer morning or evening workouts?” | Poll | 10 AM | "Vote and see what others say!" | Participate now. --- #### Week 4: *Promote Lightly, Add Value* | Day | Platform | Post Idea | Format | Timing | Engagement Hook | CTA | |-----|----------|-----------|--------|--------|-----------------|-----| | 22 | Instagram | Freebie: "Download our beginner’s workout guide" | Image post | 9 AM | "Who’s ready to get started?" | Link in bio. | 23 | TikTok | “Quick fitness tips in 60 seconds” | Video | 8 PM | "Save this for your routine!" | Share it with a friend. | 24 | LinkedIn | *"The ROI of investing in fitness"* | Slide deck post | 12 PM | "How do you prioritize your health?" | Explore our plans. | 25 | Instagram | Motivation Monday: "You’re one workout away from a good mood" | Quote post | 7 PM | "What’s your go-to Monday routine?" | Comment below. | 26 | TikTok | “What I eat in a day as a fitness coach” | Video | 6 AM | "Would you try this?" | Comment your favorite meal. | 27 | LinkedIn | Testimonial case study with metrics | Video | 1 PM | "What’s holding you back?" | DM us for personalized solutions. | 28 | Instagram | Giveaway announcement | Image post | 8 PM | "Tag 2 friends to enter!" | Enter now. | 29 | TikTok | “Dance workout to trending song” | Video | 9 AM | "Who wants to try this?" | Follow for more fun workouts. | 30 | Instagram | Recap: "Top 3 moments from this month" | Carousel | 9 PM | "Which was your favorite?" | Stay tuned for next month’s theme. --- ### **3. Performance Optimization** - **Best Practices:** - Instagram: Use 7-10 hashtags; prioritize carousel posts for higher engagement. - TikTok: Follow trends but ensure they align with brand voice. - LinkedIn: Post during work hours, leverage storytelling for better reach. - **A/B Testing Recommendations:** - Test different CTA styles (direct vs indirect). - Experiment with post timing on TikTok (morning vs evening). - **Engagement Triggers:** - Polls and interactive features. - Open-ended questions in captions. - **Cross-Promotion Opportunities:** - Repurpose TikTok videos for Instagram Reels. - Share client testimonials across platforms. This calendar is designed to grow brand awareness, engage the audience, and set up conversion opportunities while maintaining alignment with platform trends and the brand voice.