MONTHLY STRATEGY OVERVIEW Content Pillars: 1. Educational Tips (40%) - Coffee brewing guides, bean origin stories, equipment reviews 2. Behind the Scenes (25%) - Roasting process, team spotlights, sourcing trips 3. Community and UGC (20%) - Customer photos, reviews, local events 4. Promotional (15%) - New blends, seasonal specials, subscription offers Weekly Themes: Week 1: Meet Your Coffee (origin stories and bean education) Week 2: Brew Better (techniques and equipment tips) Week 3: Our People (team, farmers, customer features) Week 4: Taste Something New (product launches and seasonal items) Posting Frequency: Instagram 5x/week, TikTok 3x/week WEEK 1 SAMPLE (Days 1-3) DAY 1 - Monday Platform: Instagram Format: Carousel (5 slides) Topic: 5 signs your coffee beans are stale Caption: Your morning cup tastes flat and you blame the machine. But nine times out of ten the problem is your beans. Here are five signs your coffee has gone stale and what to do about it. Swipe through and save this for your next grocery run. Hashtags: #coffeeeducation #specialtycoffee #coffeebeans #coffeetips #homebarista #freshcoffee #coffeelovers #thirdwavecoffee #coffeeroaster #localcoffee #brewbetter #coffeelife #morningcoffee #coffeecommunity #baristatips Best time: 7:30 AM EST DAY 2 - Tuesday Platform: TikTok Format: Reel (60 seconds) Topic: Watch our roaster transform green beans in real time Caption: From green to gorgeous in 12 minutes. This is what happens inside our roaster every single morning before you take your first sip. Follow for more behind-the-scenes coffee content. Hashtags: #coffeeroasting #behindthescenes #roasterlife #coffeeTikTok #satisfying #smallbusiness #coffeeshop #freshroasted #artisancoffee #coffeeprocess #foodtok #morningroutine #coffeelover #craftcoffee #roastday Best time: 12:00 PM EST ENGAGEMENT STRATEGY Comment Templates: 1. "Thank you! Which blend are you currently drinking?" 2. "That means a lot. Have you tried our seasonal blend yet?" 3. "Great question! We covered this in our latest post." 4. "Welcome to the community! Brewing tips drop every Tuesday." 5. "We appreciate you sharing this. Mind if we repost?" Story Polls Week 1: - Light roast or dark roast? - Morning coffee or afternoon coffee? - Rate our new bag design 1-10