Example input
[insert campaign name here]: Spring Refresh Sale
[insert main objective, e.g., increase brand awareness, drive sales]: Increase brand awareness.
[insert target audience description]: Young professionals aged 22-35 interested in eco-friendly products.
[insert type of content, e.g., videos, images, blog posts]: Engaging videos showcasing product benefits
[insert social media platforms to be used]: Instagram and Facebook.
Example output
Digital Channels:
Instagram and Facebook Ads: Use carousel ads highlighting eco-friendly products with behind-the-scenes content.
Influencer Partnerships: Collaborate with eco-conscious influencers to promote the campaign.
Traditional Channels:
Local Events Sponsorship: Sponsor environmental awareness events to engage with potential customers.
Print Materials: Create brochures and flyers for local businesses detailing the Spring Refresh Sale.
Metrics to Track:
Social media engagement rates (likes, comments, shares)
Website traffic increase from ads
Sales conversion rates from influencer promotions
Customer feedback collected at events