Social Media Performance Analysis

Thank you for providing the necessary information. Here is an analysis of your Instagram performance based on the details you shared: Engagement Rate: Your engagement rate of 2% last month is below your target of 5% and significantly lower than your competitor's 7%. This discrepancy indicates there might be room for improvement in the content you're posting or how you're engaging with your audience. Content Creation: You're using Canva for design, which is great for creating visually appealing posts. However, if you're seeing low engagement, it might be worth reassessing your content. Does it resonate with your target audience - millennials? Is it interesting, shareable, and does it encourage interaction? Product Launch: If your product launch didn't bring the expected boost in engagement, consider how it was presented. Did you build anticipation before the launch? Was there a clear call-to-action for your audience to engage with the launch posts? Frequency of Posts: You're posting three times a week, which is a good frequency, but consider if the times you're posting are optimal. Use Instagram Insights to see when your audience is most active and aim to post during those peak times. Engagement Strategies: While organic posts and weekly Instagram lives are good practices, think about diversifying your engagement strategies. Contests, collaborations with influencers, and user-generated content are strategies that can significantly boost engagement. Competitor's Performance: Your competitor's higher engagement rate suggests that they are doing something that resonates with their audience. Without copying, see if there are strategies they're using that you could adapt to fit your brand. Action Steps: Going forward, try A/B testing with different types of content, posting times, and engagement strategies. This will give you more data on what specifically works for your brand. Continuously measure your performance to ensure you're moving towards your goal of a 7% engagement rate. Remember that social media engagement is often about trial and error. Keep experimenting with different strategies until you find what works best for your brand. Best of luck!