1. Objectives: Increase t-shirt sales, build brand awareness, identify target customers, and increase website visits. 2. Strategies: - Utilize Facebook Ads to target potential customers based on interests and demographics. - Create engaging content to promote t-shirts on Instagram, Twitter, and Pinterest. - Leverage influencers to create content about the t-shirts and post on their channels. - Run contests and giveaways to build a following and incentivize customers to purchase t-shirts. 3. Tactics: - Create Facebook Ads targeting people interested in t-shirts, fashion, and lifestyle. - Develop content that highlights the t-shirts' features and benefits. - Identify and partner with influencers on Instagram, Twitter, and Pinterest. - Hold contests and giveaways to drive website visits, encourage t-shirt sales, and build brand awareness. 4. Metrics: - Number of website visits - Number of followers on social media - Number of t-shirt sales - Cost per conversion - Click-through-rate 5. Budget: - Facebook Ads budget: $500/month - Influencer budget: $500/month - Contest/giveaway budget: $100/month 6. Timeline: - Month 1: Set up Facebook Ads targeting potential customers. - Month 2: Launch content on Instagram, Twitter, and Pinterest. - Month 3: Start partnering with influencers. - Month 4: Begin running contests and giveaways. - Month 5: Evaluate performance of social media marketing plan. - Month 6: Adjust budget and tactics as needed.