Social Media Planning Calendar

Monthly Content Plan for Instagram: Fashion Brand Focused on Product Launches Posting Schedule (3x a week) Frequency: Monday, Wednesday, Friday Content Type: Carousel Posts Campaign Focus: Highlighting new arrivals, seasonal trends, and storytelling around the brand. Week Day Content Theme CTA Week 1 Monday Teaser of the product launch (behind the scenes) "Stay tuned!" Wednesday Full reveal of new arrivals "Shop now!" Friday Styling tips using new products "Get the look!" Week 2 Monday Customer testimonials featuring past favorites "Tell us your style!" Wednesday Close-ups of product details "Tap to explore!" Friday UGC feature: Best-dressed contest announcement "Join now!" Week 3 Monday Sneak peek: Upcoming limited edition item "Don't miss it!" Wednesday How it’s made: Crafting your products "Learn more!" Friday Celebrate seasonal trends with your collection "See the full range!" Week 4 Monday Bestsellers of the month showcase "Shop the favorites!" Wednesday FAQs about the collection "Have questions?" Friday Thank-you post with a special offer "Thanks! Here's a gift!" Post Ideas and Captions Week 1 Teaser Post (Monday) Caption: "✨ Something exciting is on its way... Can you guess what? Here's a sneak peek of our upcoming collection. #NewArrivals #FashionBrand" CTA: "Stay tuned for the big reveal on Wednesday!" Launch Day Post (Wednesday) Caption: "Introducing [Product Name] – the perfect blend of style and comfort. Swipe to see every detail. 🖤 #FashionBrand #NewArrivals" CTA: "Shop the look now at [link]." Styling Tips (Friday) Caption: "Style it your way: 3 chic outfits, 1 stunning piece. Swipe to discover how you can elevate your wardrobe with [Product Name]. 💃 #OOTD #StyleTips" CTA: "Shop these looks at [link]!" Week 2 Customer Testimonials (Monday) Caption: "Our customers are the heart of our story. 💬 ‘I’ve never felt so stylish!’ – [Customer Name]. What’s your favorite piece from our collection? #NewArrivals #HappyCustomers" CTA: "Comment below and share your experience!" Product Details (Wednesday) Caption: "The little things make all the difference. Swipe to explore the intricate details of [Product Name] ✨ #QualityFashion #NewArrivals" CTA: "Tap the link in bio to shop now!" UGC Contest Announcement (Friday) Caption: "📸 Show us how you style your favorites! Enter our #StyledByYou contest and stand a chance to win [Prize]. Details in bio. #NewArrivals" CTA: "Submit your entry by tagging us and using #StyledByYou." Suggested Hashtags General: #FashionBrand #NewArrivals #OOTD #StyleTips Seasonal/Trendy: #HolidayFashion #WinterWardrobe Product Focused: #QualityMatters #EverydayStyle #WardrobeGoals Additional Tips Story Highlights: Create Instagram Highlights for themes like New Arrivals, Customer Love, and Style Inspiration. Engagement Boost: Use Instagram polls, questions, and stickers in Stories to create buzz. Reels: Complement carousel posts with short, engaging Reels showcasing product features. Cross-Promotion: Share carousel posts on Facebook to maximize reach. Influencer Collabs: Partner with micro-influencers to generate buzz and drive UGC. This plan balances engagement, product promotion, and community building. Would you like help refining any specific aspect?