Social Selling Strategy Masterplan

Based on the provided information, here is a personalized social selling strategy for your LinkedIn platform: Objective: Build brand awareness and increase B2B sales amongst HR managers in tech companies. Strategy: 1. Profile Optimization: Make sure your company's LinkedIn profile is complete and professional, highlighting your USPs and the problems your AI recruitment software solves. Use keywords relevant to your industry and target audience within your profile to improve searchability. 2. Content Creation: Develop informative articles that focus on the challenges of the recruitment process and how your product overcomes them. Create short, engaging product demo videos that show your software in action. Show how it streamlines hiring and reduces recruitment time. Mix in relevant industry news and insights to position your company as a thought leader in the field of AI and recruitment. 3. Engage with Interactive Content: Host interactive webinars to educate your audience about AI in recruitment, and include a product demo. Run Q&A sessions, either live or as post threads, to answer queries about your product and AI in recruitment in general. 4. Leverage LinkedIn Features: Use LinkedIn's advanced search to identify HR managers in tech companies. Join relevant groups and engage in discussions there. Use LinkedIn InMail to reach out directly to potential leads. Personalize these messages to highlight how your product can address their specific challenges. 5. Monitor Competitors: Regularly assess your competitors' LinkedIn activities. Learn from their successful tactics and improve upon their shortcomings. 6. Regularly Review and Adjust Strategy: Use LinkedIn's analytics tools to measure the success of your posts and engagement tactics. Adjust your strategy based on what's working and what's not. By implementing this social selling strategy, your company will be well-positioned to increase brand awareness and B2B sales on LinkedIn.