# A. Evidence map | Fact ID | Short supporting excerpt | Allowed claim | |---|---|---| | F1 | “Fictional demonstration business: Northline Web Studio.” | Northline Web Studio is a fictional demonstration business. | | F2 | “The team rebuilds small static business websites in Astro.” | Northline rebuilds small static business websites in Astro. | | F3 | “Its starter scope is a homepage and one service page.” | The starter scope covers two pages: a homepage and one service page. | | F4 | “The client supplies approved text, photographs and brand assets.” | Clients are responsible for supplying approved text, photographs and brand assets. | | F5 | “The team prepares a private preview before launch.” | Northline provides a private preview before launch. | | F6 | “One consolidated revision round is included.” | The starter scope includes one consolidated revision round. | | F7 | “Domain and hosting fees are paid separately by the client.” | Domain and hosting fees are separate and paid by the client. | | F8 | “Analytics configuration is outside the starter scope.” | Analytics configuration is not included in the starter scope. | | F9 | “No traffic, conversion or revenue results have been measured.” | Northline has no measured traffic, conversion or revenue results to claim from the supplied evidence. | **Conflicts or unsupported requests:** No source conflicts were identified. No unsupported result, guarantee, price, deadline, testimonial, credential or performance claim was requested. The approved CTA supports inviting readers to reply with the two pages they need, but establishes no additional offer terms. # B. LinkedIn draft posts ## Post 1 — Practical lesson A small website project is easier to compare when the scope is specific. Our starter scope at Northline covers a homepage and one service page, rebuilt in Astro. Clients supply the approved text, photographs and brand assets we use for the project. There are also clear boundaries: domain and hosting fees are paid separately, and analytics configuration is outside the starter scope. That gives a business owner a practical list of what is included and what still needs to be handled separately. If you’re considering a two-page website, reply with the two pages you need. **Evidence trace:** - “starter scope…homepage and one service page” — F3 - “rebuilds…websites in Astro” — F2 - “client supplies approved text, photographs and brand assets” — F4 - “Domain and hosting fees are paid separately” — F7 - “Analytics configuration is outside the starter scope” — F8 ## Post 2 — Explained process Here is what our starter website process includes. We rebuild a small static business website in Astro, with a starter scope covering a homepage and one service page. You provide the approved text, photographs and brand assets. Before launch, we prepare a private preview so the site can be reviewed. One consolidated revision round is included. Domain and hosting fees remain separate and are paid by the client, while analytics configuration sits outside this starter scope. If those boundaries fit what you’re looking for, reply with the two pages you need. **Evidence trace:** - “rebuilds small static business websites in Astro” — F2 - “starter scope is a homepage and one service page” — F3 - “client supplies approved text, photographs and brand assets” — F4 - “prepares a private preview before launch” — F5 - “One consolidated revision round is included” — F6 - “Domain and hosting fees are paid separately by the client” — F7 - “Analytics configuration is outside the starter scope” — F8 ## Post 3 — Question or misconception What should you check when comparing a small website scope? Start with what is actually included. At Northline, our starter scope is a homepage and one service page. We prepare a private preview before launch and include one consolidated revision round. It is equally useful to know what is not included. Domain and hosting fees are paid separately by the client, and analytics configuration is outside the starter scope. We also do not have measured traffic, conversion or revenue results to claim from this work. Want to compare that scope with what you need? Reply with your two pages. **Evidence trace:** - “starter scope is a homepage and one service page” — F3 - “private preview before launch” — F5 - “One consolidated revision round is included” — F6 - “Domain and hosting fees are paid separately by the client” — F7 - “Analytics configuration is outside the starter scope” — F8 - “No traffic, conversion or revenue results have been measured” — F9 # C. Client email **Subject option 1:** A clear two-page website scope **Subject option 2:** What our starter scope includes We’re writing to make our starter website scope clear if you’re comparing suppliers for a small business website. At Northline, we rebuild small static business websites in Astro. The starter scope covers a homepage and one service page. You supply the approved text, photographs and brand assets, and we prepare a private preview before launch. One consolidated revision round is included. Domain and hosting fees are paid separately by the client, and analytics configuration is outside the starter scope. We do not have measured traffic, conversion or revenue results to claim. If this scope matches what you’re considering, reply with the two pages you need. **Evidence trace:** - “rebuilds small static business websites in Astro” — F2 - “starter scope is a homepage and one service page” — F3 - “client supplies approved text, photographs and brand assets” — F4 - “private preview before launch” — F5 - “One consolidated revision round is included” — F6 - “Domain and hosting fees are paid separately by the client” — F7 - “Analytics configuration is outside the starter scope” — F8 - “No traffic, conversion or revenue results have been measured” — F9 # D. Before-publishing checklist - **Source verification:** The supplied source itself has not been independently verified. - **Performance evidence:** No traffic, conversion or revenue results have been measured, so none should be implied or added. - **Pricing and timing:** No price, delivery schedule or deadline is supported by the source. - **Scope boundaries:** Keep analytics outside the starter scope and domain/hosting fees separate unless new verified information changes those terms. - **Client/quote permissions:** No client, testimonial or quotation is included. Permission would be needed before adding an identifiable client or client quote. - **Asset status:** The source says clients supply approved text, photographs and brand assets; it does not establish any additional asset-production capability. - **Completeness check:** All three requested LinkedIn posts are present at 70–110 words, the email is within 90–130 words with two subject options, every customer-facing piece ends with the approved reply CTA, and each piece has an evidence trace outside the copy.