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[PARTY_DETAILS]: Brand: HydraWave Sports Pvt Ltd, Mumbai Maharashtra India, Indian sports hydration and electrolyte drink brand. Athlete: Aryan Sharma, professional cricketer, Mumbai India, IPL and India A player
[ENDORSEMENT_SCOPE]: Endorsing HydraWave electrolyte drink and protein bar range, advertising channels TV digital social media print OOH and point of sale in India, 2 year term, photoshoot and TVC participation 2 days per year, not including overseas territories, not including competing beverage brands
[COMPENSATION_AND_ROYALTIES]: Base fee INR 40 lakhs per year payable 50 percent on signing 50 percent at 6 months, 3 percent royalty on net sales of Aryan Sharma branded SKUs quarterly, expenses for shoots covered by Brand, no performance bonus this agreement
[ATHLETE_OBLIGATIONS]: 4 Instagram posts per month and 2 X posts per month with HydraWave tags and ASCI disclosure, Client approves social content within 2 business days, Athlete approves all Licensed Materials within 5 business days, morality clause applies to criminal conviction, doping ban or conduct bringing Brand into disrepute, kill clause triggers on retirement, IPL ban, or long-term injury over 6 months
[LEGAL_PREFERENCES]: Maharashtra India governing law, ASCI guidelines apply to all advertising content, BCCI and IPL commercial endorsement regulations apply, Consumer Protection Act 2019 India applies, DPDP Act 2023 applies to Athlete NIL data, income tax on endorsement fees TDS to be confirmed, GST on royalty payments to be confirmed, direct negotiation then arbitration Mumbai, non-disparagement 2 years post termination, 30 day notice to terminate for convenience
Example output
--------------------------------------------------
DRAFT FOR ATTORNEY REVIEW ONLY —
NOT LEGAL OR FINANCIAL ADVICE
IMPORTANT: HydraWave Sports Pvt Ltd makes
NO guarantee of specific product sales,
revenue growth, or commercial results
from Aryan Sharma's endorsement. Commercial
outcomes depend on market conditions,
consumer preferences, distribution, and
factors entirely outside either party's
control. This document is a structured
preparation draft only. ASCI Advertising
Standards Council of India guidelines
for celebrity endorsement disclosures
and health and nutrition product claims
in advertising, BCCI and IPL commercial
endorsement regulations applicable to
contracted cricketers including any
restrictions on beverage and nutrition
product endorsements, Consumer Protection
Act 2019 India compliance for celebrity
endorsement liability and outcome
representations, Digital Personal Data
Protection Act 2023 India compliance
for processing Aryan Sharma's name image
and likeness and personal data in
advertising materials, income tax treatment
of endorsement fee income under the
Income Tax Act 1961 India including TDS
deduction obligations, GST on royalty
payments and endorsement services under
the CGST Act 2017, and morality clause
and kill clause enforceability under the
Indian Contract Act 1872 must all be
confirmed with a qualified Indian attorney
and tax advisor before this agreement
is signed.
--------------------------------------------------
SPORTS ENDORSEMENT CONTRACT —
DRAFT FOR ATTORNEY REVIEW
Document Ref: SEC-2026-001
Date of Preparation: June 1 2026
BRAND:
HydraWave Sports Pvt Ltd
Mumbai Maharashtra India
Email: [brand email]
ATHLETE:
Aryan Sharma
Professional Cricketer
Mumbai Maharashtra India
Email: [athlete email]
1. RECITALS
1.1 HydraWave Sports Pvt Ltd is an Indian
sports hydration and nutrition brand
based in Mumbai Maharashtra India
marketing electrolyte drinks and protein
bars to Indian sports and fitness
consumers.
1.2 Aryan Sharma is a professional
cricketer based in Mumbai India
currently competing in the IPL and
as an India A squad member with
significant national public profile
among Indian cricket fans.
1.3 Both parties confirm their mutual intent
to document this sports endorsement
engagement on the terms of this
agreement.
2. DEFINITIONS
2.1 Brand: HydraWave Sports Pvt Ltd.
2.2 Athlete: Aryan Sharma.
2.3 Endorsed Products: The HydraWave
electrolyte drink range and protein
bar range as agreed between the parties.
2.4 Territory: India including all states
and union territories.
2.5 Term: The 2-year period from the
Effective Date as described in Section
22.
2.6 Licensed Materials: All advertising,
marketing, digital, social media,
broadcast, and promotional content
produced by or for the Brand featuring
Aryan Sharma's NIL Rights under this
agreement.
2.7 Royalty: The 3 percent payment on
net sales of Aryan Sharma branded SKUs
as described in Section 12.
2.8 Morality Clause: The provision
described in Section 8 entitling the
Brand to suspend or terminate this
agreement on defined conduct events.
2.9 Kill Clause: The provision described
in Section 9 entitling the Brand to
terminate without penalty on defined
triggering events.
2.10 Exclusivity Category: Sports hydration
drinks, electrolyte beverages, and
protein bars as described in Section
5.
2.11 Social Media Posts: The Instagram
and X posts required from Aryan Sharma
under Section 7.
2.12 NIL Rights: Aryan Sharma's name,
image, photograph, likeness, signature,
voice, and biographical information
as granted to the Brand under this
agreement.
2.13 Governing Law: Laws of Maharashtra
India.
2.14 Effective Date: The date both parties
sign this agreement.
3. ENDORSEMENT SCOPE AND LICENSED RIGHTS
3.1 Aryan Sharma agrees to endorse the
following HydraWave Sports Pvt Ltd
Endorsed Products:
1. The complete HydraWave electrolyte
drink range including all current
and future flavors launched during
the Term.
2. The HydraWave protein bar range
including all current and future
variants launched during the Term.
3.2 HydraWave Sports Pvt Ltd is granted
the following rights to use Aryan
Sharma's NIL Rights in Licensed
Materials during the Term in the
Territory:
1. Television and digital video
advertising including OTT platforms
and YouTube.
2. Digital and social media advertising
including Meta, Instagram, X, and
digital display.
3. Print advertising including magazines,
newspapers, and trade publications.
4. Out of home advertising including
billboards, transit advertising, and
retail signage.
5. Point of sale materials including
in-store displays, shelf talkers,
and packaging featuring Aryan Sharma's
endorsement.
6. Brand website and e-commerce
platforms.
3.3 The following uses are NOT permitted
under this agreement:
1. Use of Aryan Sharma's NIL Rights
outside India.
2. Use of Aryan Sharma's NIL Rights
for any products other than the
Endorsed Products.
3. Any digital alteration of Aryan
Sharma's image that materially
misrepresents his appearance without
his written consent.
4. Use of Aryan Sharma's NIL Rights
after expiry or termination of this
agreement.
3.4 Note: ASCI Advertising Standards
Council of India guidelines governing
celebrity endorsement content, BCCI
and IPL regulations governing IPL
contracted cricketers' commercial
endorsements, and Consumer Protection
Act 2019 India endorsement liability
provisions must be confirmed with a
qualified Indian attorney before any
Licensed Materials are produced.
4. EXCLUSIVITY
4.1 During the Term Aryan Sharma agrees
not to endorse, appear in advertising
for, or commercially associate himself
with any product or brand in the
Exclusivity Category being sports
hydration drinks, electrolyte beverages,
protein bars, and functional nutrition
drinks in India.
4.2 The following are specifically excluded
from this exclusivity and Aryan Sharma
may continue to endorse or use them:
1. General food and beverage products
not in the Exclusivity Category.
2. Any existing agreements in place
before the Effective Date as
specifically disclosed in writing
by Aryan Sharma to HydraWave Sports
Pvt Ltd before signing.
4.3 Aryan Sharma may continue to endorse
cricket equipment, apparel, financial
products, telecommunications, and
other consumer product categories not
in the Exclusivity Category.
4.4 Note: Exclusivity provisions must
comply with the Indian Contract Act
1872 and applicable competition law.
A qualified Indian attorney must
confirm enforceability before signing.
5. ATHLETE APPROVAL RIGHTS
5.1 HydraWave Sports Pvt Ltd will submit
all Licensed Materials including final
TVC edits, print layouts, digital
creatives, and campaign assets to Aryan
Sharma for written approval before
publication or broadcast.
5.2 Aryan Sharma must respond with written
approval, revision requests, or
rejection within 5 business days of
submission. If Aryan Sharma does not
respond within 5 business days the
Licensed Material is deemed approved.
5.3 Approval must not be unreasonably
withheld. Approval may be withheld
if Licensed Materials contain factually
inaccurate claims, materially misrepresent
Aryan Sharma's appearance, or are
inconsistent with this agreement.
5.4 Note: ASCI celebrity endorsement
guidelines require endorsers to have
used the product and satisfied themselves
of its claims before approval. Aryan
Sharma should confirm this with a
qualified Indian attorney.
6. SOCIAL MEDIA OBLIGATIONS
6.1 Aryan Sharma agrees to publish the
following sponsored social media content
each month during the Term:
1. 4 Instagram posts per month featuring
HydraWave Endorsed Products with
the agreed HydraWave brand tag and
the ASCI-required disclosure hashtag
such as #Ad or #Sponsored.
2. 2 X posts per month featuring
HydraWave content with the agreed
brand tag and required disclosure.
6.2 All social media content featuring
HydraWave Endorsed Products must be
submitted to HydraWave Sports Pvt Ltd
for written approval at least 2 business
days before the scheduled posting date.
6.3 HydraWave Sports Pvt Ltd must approve
or request revisions within 2 business
days of submission. If no response
is received within 2 business days
the content is deemed approved.
6.4 Aryan Sharma must not make any product
efficacy claims in social media content
beyond those approved by HydraWave
Sports Pvt Ltd.
6.5 Note: ASCI guidelines for social media
influencer and celebrity endorsement
disclosure obligations and Consumer
Protection Act 2019 India guidelines
on endorsements must be confirmed with
a qualified Indian attorney. Mandatory
disclosure of paid nature of endorsement
is required under ASCI guidelines.
7. ATHLETE CONDUCT AND MORALITY CLAUSE
7.1 Aryan Sharma agrees to maintain
professional conduct and a public
image consistent with the values of
HydraWave Sports Pvt Ltd as a sports
nutrition and wellness brand during
the Term.
7.2 HydraWave Sports Pvt Ltd may elect
to immediately suspend all Licensed
Materials and withhold further fee
payments pending investigation, or
terminate this agreement under Section
23, if any of the following events
occur:
1. Aryan Sharma is convicted of a
criminal offence.
2. Aryan Sharma receives a doping
violation notice or suspension from
BCCI, WADA, or any applicable
anti-doping authority.
3. Aryan Sharma's public conduct is
materially and demonstrably damaging
to HydraWave Sports Pvt Ltd's brand
reputation in the reasonable opinion
of the Brand.
7.3 Note: Morality clause enforceability
under the Indian Contract Act 1872
and Consumer Protection Act 2019 India
must be confirmed with a qualified
Indian attorney before this agreement
is signed.
8. KILL CLAUSE
8.1 HydraWave Sports Pvt Ltd may terminate
this agreement without penalty on 30
days written notice if any of the
following Kill Clause events occur:
1. Aryan Sharma announces retirement
from professional cricket.
2. Aryan Sharma sustains an injury
or illness causing him to be inactive
from professional cricket for more
than 6 consecutive months.
3. Aryan Sharma receives a suspension
or ban from the BCCI, IPL, or any
cricket governing body for any period
during the Term.
4. Aryan Sharma is formally investigated
by a cricket governing body integrity
unit for match-fixing or corruption.
8.2 If a Kill Clause event occurs HydraWave
Sports Pvt Ltd will pay Aryan Sharma
all base fees earned and accrued to
the date of the Kill Clause notice.
No further base fees are payable after
the Kill Clause notice date.
8.3 Note: Kill clause enforceability under
the Indian Contract Act 1872 and
applicable employment analogy principles
must be confirmed with a qualified
Indian attorney.
9. NON-DISPARAGEMENT
9.1 During the Term and for 2 years after
termination or expiry Aryan Sharma
agrees not to publicly disparage,
criticize, or make negative statements
about HydraWave Sports Pvt Ltd, its
Endorsed Products, its management,
or its affiliated brands on any public
platform including social media, print,
broadcast, or online media.
9.2 During the Term HydraWave Sports Pvt
Ltd agrees not to publicly disparage
or make negative statements about Aryan
Sharma.
9.3 Note: Non-disparagement clause
enforceability and its interaction with
freedom of speech principles under
Indian law must be confirmed with a
qualified Indian attorney.
10. COMPENSATION STRUCTURE
10.1 HydraWave Sports Pvt Ltd will pay
Aryan Sharma a base endorsement fee
of INR 40,00,000 per year of the Term
payable as follows:
1. 50 percent being INR 20,00,000
within 14 days of the Effective
Date.
2. 50 percent being INR 20,00,000
on the 6-month anniversary of the
Effective Date.
10.2 Payments will be made by NEFT to
Aryan Sharma's nominated bank account.
10.3 Note: Income tax treatment of celebrity
endorsement fee income under the Income
Tax Act 1961 India including applicable
TDS deduction obligations on payments
made to Aryan Sharma, GST registration
and invoicing obligations under the
CGST Act 2017 on endorsement service
fees, and Aryan Sharma's obligation
to issue a GST tax invoice must be
confirmed with a qualified Indian tax
advisor.
11. ROYALTIES AND ACCOUNTING
11.1 HydraWave Sports Pvt Ltd will pay
Aryan Sharma a royalty of 3 percent
of net sales of any HydraWave product
SKU that prominently features Aryan
Sharma's name or image on its packaging
or branding.
11.2 Net sales means gross sales revenue
of such SKUs less returns, trade
discounts, and applicable GST collected.
11.3 HydraWave Sports Pvt Ltd will provide
Aryan Sharma with a written quarterly
royalty statement within 30 days of
each calendar quarter end showing
units sold, net sales value, and royalty
amount due.
11.4 Royalty payments are due within 14
days of each quarterly royalty
statement.
11.5 Aryan Sharma or his authorized
accountant may audit HydraWave Sports
Pvt Ltd's royalty records once per
year with 30 days written notice.
11.6 Note: Income tax and GST treatment
of royalty income under Indian law
and TDS obligations on royalty payments
must be confirmed with a qualified
Indian tax advisor.
12. NAME IMAGE AND LIKENESS RIGHTS
12.1 Aryan Sharma grants HydraWave Sports
Pvt Ltd the exclusive right to use
his NIL Rights consisting of his name
Aryan Sharma, photograph, image,
likeness, signature, voice, and
approved biographical information
solely for the purposes of advertising
and promoting the Endorsed Products
in the Territory during the Term.
12.2 This NIL Rights grant is limited to
India and to the Term of this agreement.
HydraWave Sports Pvt Ltd receives
no rights to use Aryan Sharma's NIL
outside India or after the Term expires
or this agreement is terminated.
12.3 HydraWave Sports Pvt Ltd may not
sub-license Aryan Sharma's NIL Rights
to any third party without Aryan
Sharma's prior written consent.
12.4 Note: Image rights law in India under
applicable intellectual property and
personality rights principles, DPDP
Act 2023 compliance for processing
Aryan Sharma's personal data in
advertising, and applicable BCCI image
rights regulations for contracted
cricketers must be confirmed with a
qualified Indian attorney.
13. GOVERNING BODY COMPLIANCE
13.1 Aryan Sharma is solely responsible
for ensuring this endorsement and all
Licensed Materials comply with all
applicable BCCI commercial endorsement
guidelines, IPL franchise commercial
activity regulations, and any applicable
restrictions on beverage product
endorsements by contracted cricketers.
13.2 HydraWave Sports Pvt Ltd will not
knowingly request Aryan Sharma to
participate in any endorsement activity
that violates BCCI or IPL regulations.
13.3 Note: BCCI commercial endorsement
regulations for IPL contracted cricketers,
any central contract restrictions on
individual endorsements, and applicable
WADA anti-doping code implications
for sports nutrition product endorsements
must be confirmed with a qualified
Indian sports law attorney before this
agreement is signed.
14. ADVERTISING STANDARDS COMPLIANCE
14.1 All Licensed Materials will be produced
by HydraWave Sports Pvt Ltd to comply
with ASCI Advertising Code guidelines
and applicable Consumer Protection
Act 2019 India endorsement provisions.
14.2 HydraWave Sports Pvt Ltd bears primary
responsibility for advertising standards
compliance of all published Licensed
Materials.
14.3 Aryan Sharma must not make any
exaggerated, false, or misleading
claims about HydraWave Endorsed Products
beyond those approved in writing by
HydraWave Sports Pvt Ltd.
14.4 Note: ASCI guidelines for health and
nutrition product advertising claims,
Consumer Protection Act 2019 India
celebrity endorsement liability, and
FSSAI food and beverage advertising
regulations must be confirmed with
a qualified Indian attorney.
15. CONFIDENTIALITY
15.1 Aryan Sharma will keep all compensation
terms, royalty rates, business strategy,
and Confidential Information of
HydraWave Sports Pvt Ltd strictly
confidential during the Term and for
3 years after expiry or termination.
15.2 HydraWave Sports Pvt Ltd will keep
Aryan Sharma's personal financial
information, medical information shared
during the engagement, and deal terms
confidential.
16. DATA PROTECTION AND PRIVACY
16.1 HydraWave Sports Pvt Ltd will process
Aryan Sharma's personal data and NIL
data only for the purposes of this
endorsement engagement and in accordance
with the Digital Personal Data Protection
Act 2023 India and Aryan Sharma's
instructions.
16.2 Aryan Sharma is the data principal
for his own personal data. HydraWave
Sports Pvt Ltd acts as a data fiduciary
only to the extent required for producing
and publishing Licensed Materials.
16.3 Note: DPDP Act 2023 India compliance
for brands processing athlete personal
and biometric data in advertising
production and publication must be
confirmed with a qualified Indian
attorney.
17. NO GUARANTEED RESULTS DISCLAIMER
17.1 HydraWave Sports Pvt Ltd makes no
guarantee, warranty, or representation
of specific product sales volume,
revenue growth, brand awareness metrics,
or commercial results from Aryan
Sharma's endorsement.
17.2 Endorsement outcomes depend on market
conditions, distribution, consumer
preferences, and factors outside both
parties' control.
17.3 Note: No-results disclaimer compliance
with the Consumer Protection Act 2019
India must be confirmed with a qualified
Indian attorney.
18. INTELLECTUAL PROPERTY
18.1 All Licensed Materials created by
or for HydraWave Sports Pvt Ltd using
Aryan Sharma's NIL Rights during the
Term are the property of HydraWave
Sports Pvt Ltd subject to Aryan
Sharma's approval rights in Section
5.
18.2 HydraWave Sports Pvt Ltd receives
no rights in Aryan Sharma's NIL Rights
beyond the Territory and Term of this
agreement. On expiry or termination
all NIL Rights revert exclusively to
Aryan Sharma.
19. PRODUCTION AND EXPENSES
19.1 HydraWave Sports Pvt Ltd will cover
all production costs for agreed photo
shoots, TVC shoots, and campaign
production including travel to agreed
shoot locations, accommodation, styling,
and production crew costs.
19.2 Aryan Sharma's travel to shoot
locations will be arranged and funded
by HydraWave Sports Pvt Ltd.
20. LIMITATION OF LIABILITY
20.1 HydraWave Sports Pvt Ltd's total
liability to Aryan Sharma and Aryan
Sharma's total liability to HydraWave
Sports Pvt Ltd for any claim arising
from this agreement is limited to the
total base fees paid by HydraWave
Sports Pvt Ltd under this agreement.
20.2 Neither party is liable for indirect,
consequential, reputational, or lost
revenue claims arising from this
agreement.
20.3 Note: Limitation of liability must
comply with the Consumer Protection
Act 2019 India and Indian Contract
Act 1872. A qualified attorney must
confirm.
21. TERM AND RENEWAL
21.1 This agreement covers an initial
2-year Term from the Effective Date.
21.2 HydraWave Sports Pvt Ltd has a right
of first refusal to renew this agreement
for a further 1-year term on written
notice to Aryan Sharma at least 90
days before the current Term expires.
21.3 If HydraWave Sports Pvt Ltd does
not exercise its right of first refusal
or does not match any bona fide third-
party offer received by Aryan Sharma
within 30 days of notification Aryan
Sharma is free to accept the third-
party offer.
22. TERMINATION
22.1 Either party may terminate for
convenience with 30 days written
notice after the first 12 months of
the Term.
22.2 HydraWave Sports Pvt Ltd may terminate
immediately under the Morality Clause
in Section 7 or the Kill Clause in
Section 8.
22.3 Either party may terminate for material
breach with 14 days written notice
and a 14-day cure period.
22.4 On termination or expiry:
1. All outstanding base fees earned
to the termination date are
immediately due.
2. HydraWave Sports Pvt Ltd must
immediately cease all use of Aryan
Sharma's NIL Rights.
3. All publicly published Licensed
Materials featuring Aryan Sharma's
NIL must be taken down within 30
days of the termination date.
4. HydraWave Sports Pvt Ltd will
return or destroy all Aryan Sharma
raw footage and photography within
30 days.
23. GOVERNING LAW AND DISPUTES
23.1 Laws of Maharashtra India and the
Consumer Protection Act 2019 govern
this agreement.
23.2 Disputes proceed through direct
negotiation then binding arbitration
in Mumbai.
SIGNATURE BLOCK:
Note: Both parties must have this agreement
reviewed by a qualified Indian attorney
and tax advisor before signing. ASCI
endorsement disclosure and product claim
compliance, BCCI and IPL commercial
endorsement regulations, Consumer
Protection Act 2019 India celebrity
endorsement liability, DPDP Act 2023
NIL data compliance, income tax and TDS
on endorsement fees, GST invoicing
obligations, royalty tax treatment,
morality clause and kill clause
enforceability, and limitation of
liability compliance must all be confirmed
before this engagement commences.
HydraWave Sports Pvt Ltd (Brand)
Signature: ________________
Name: ____________________
Title: ___________________
Date: ____________________
Aryan Sharma (Athlete)
Signature: ________________
Date: ____________________
--------------------------------------------------
This Sports Endorsement Contract draft
was generated by an AI drafting tool as
a structured preparation and documentation
aid only. It does not constitute legal
or financial advice. Endorsement does
NOT guarantee specific sales results or
commercial outcomes. Always have this
document reviewed by a qualified attorney
before either party signs.
--------------------------------------------------
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