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🤖 GPT
This prompt guides creation of a 1-month LinkedIn content plan for a business owner.
It requests a customer analysis table and a detailed calendar with 10 weekly posts (3 Growth, 4 Knowledge, 3 Authority).
The plan should address audience needs, relate to the product/service, and use professional language.
Output includes customer analysis and content plan tables, with specific post ideas and formatting instructions.
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Over 1 month ago
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Prompt Details
Model
Chat - GPT-4o (gpt-4o)
Token size
484 ($0.02420 / call)
Example input
[INSERT CONTEXT]: "FinTech startup specializing in personal finance management"
[EXPLAIN WHAT YOU SELL]: "Online courses on financial literacy"
[INSERT YOUR TARGET AUDIENCE]: "Millennials and Gen Z seeking financial independence"
Example output
To create a comprehensive LinkedIn content plan for a FinTech startup specializing in personal finance management, we need to first understand the target audience's desires, dreams, fears, and frustrations. This understanding will guide the development of content that resonates with Millennials and Gen Z seeking financial independence.
### 1. Target Customer Analysis
| **Category** | **Top 10 Desires** | **Top 10 Dreams** | **Top 10 Fears** | **Top 10 Frustrations** |
|------------------|------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------|----------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------|
| **Desires** | 1. Improve financial literacy | 1. Achieve financial independence | 1. Fear of financial instability | 1. Lack of clear financial guidance |
| | 2. Save more money | 2. Retire early | 2. Fear of debt accumulation | 2. Overwhelmed by financial jargon |
| | 3. Invest wisely | 3. Travel without financial constraints | 3. Fear of making poor investment decisions | 3. Difficulty in budgeting |
| | 4. Reduce debt | 4. Own a home | 4. Fear of unexpected expenses | 4. High cost of living |
| | 5. Increase income | 5. Start a business | 5. Fear of not saving enough for retirement | 5. Confusing financial products |
| | 6. Understand investment options | 6. Live a comfortable lifestyle | 6. Fear of financial scams | 6. Lack of personalized financial advice |
| | 7. Build an emergency fund | 7. Provide for family | 7. Fear of economic downturns | 7. Inconsistent financial information |
| | 8. Gain financial confidence | 8. Pursue passions without financial worry | 8. Fear of losing money in investments | 8. Limited access to financial education |
| | 9. Plan for retirement | 9. Be debt-free | 9. Fear of job loss | 9. Difficulty in tracking expenses |
| | 10. Learn about financial technologies | 10. Achieve a work-life balance | 10. Fear of not achieving financial goals | 10. Lack of motivation to manage finances |
### 2. Month-Long LinkedIn Content Plan
| **Week/Day** | **Monday** | **Tuesday** | **Wednesday** | **Thursday** | **Friday** | **Saturday** | **Sunday** |
|--------------|-----------------------------------------|-----------------------------------------|-----------------------------------------|------------------------------------------|------------------------------------------|------------------------------------------|------------------------------------------|
| **Week 1** | Growth: "5 Quick Tips to Save Money" | Knowledge: "Understanding Investment Basics" | Growth: "How to Create a Simple Budget" | Knowledge: "The Power of Compound Interest" | Growth: "Avoiding Common Financial Mistakes" | Authority: "Case Study: From Debt to Savings" | Knowledge: "Building an Emergency Fund" |
| **Week 2** | Growth: "Top Apps for Financial Management" | Knowledge: "Decoding Financial Jargon" | Growth: "Steps to Reduce Debt Quickly" | Knowledge: "Smart Saving Strategies" | Growth: "Financial Planning for Beginners" | Authority: "Testimonial: Success with Our Course" | Knowledge: "Investment Options Explained" |
| **Week 3** | Growth: "Budgeting for Millennials" | Knowledge: "How to Increase Your Income" | Growth: "Financial Independence Checklist" | Knowledge: "Retirement Planning 101" | Growth: "Managing Unexpected Expenses" | Authority: "Statistics: Financial Literacy Impact" | Knowledge: "Understanding Financial Technologies" |
| **Week 4** | Growth: "Common Financial Myths Debunked" | Knowledge: "Creating a Financial Roadmap" | Growth: "Tips for First-Time Investors" | Knowledge: "Achieving Financial Confidence" | Growth: "How to Track Your Expenses Effectively" | Authority: "Case Study: Financial Freedom Journey" | Knowledge: "The Future of FinTech in Personal Finance" |
### 3. Content Ideas and Connection to Product/Service
- **Growth Content**: These posts provide quick, actionable tips that address common frustrations like lack of guidance and overwhelming financial jargon. They are designed to attract new leads by offering immediate value.
- **Knowledge Content**: These posts delve deeper into financial literacy topics, helping the audience achieve their desires and dreams such as improving financial literacy, saving more, and investing wisely. They build trust by educating the audience on specialized topics.
- **Authority Content**: These posts use case studies, testimonials, and statistics to address fears and prove the startup's expertise. They provide social proof of the effectiveness of the online courses, encouraging the audience to trust and engage with the product.
Each content idea is crafted to directly relate to the target audience's needs and the online courses offered by the FinTech startup, ensuring a cohesive and targeted content strategy.