Case 01 Social Media Marketing — Start a Business 4 Weeks Topic: Social Media Marketing Goal: Start a business Length: 4 weeks 1. Welcome Email — Day 0 DAY 0 Welcome Subject:You're in — here's exactly what to do first 🎉 Welcome to Sell While You Sleep — I'm so glad you're here. You just made a decision that a lot of people think about for months but never actually take. That already puts you in a different category. 👉 Your first step: Log in and complete the Module 1 Brand Foundation exercise. It takes 20 minutes and gives you your niche statement — the foundation everything else in this course builds on. Over the next 4 weeks, you'll build a social media system that attracts clients without paid ads. By Week 2, you'll have your first content calendar. By Week 4, you'll know exactly how to turn a follower into a paying client. If you ever have a question, just reply to this email — I read every one personally. Let's go, [Instructor Name] 2. Day 3 Check-In DAY 3 Check-In Subject:Quick check — how's Module 1 going? Hey [First Name] — just checking in on your first few days. If you've completed the niche exercise in Module 1, you're ahead of most students at this stage. If you haven't started yet, no worries — here's the one thing that helps most people get unstuck: 💡 Don't try to pick a perfect niche. Pick a specific one. "Helping women over 40 start online businesses" beats "helping people" every time — even if it feels too narrow. Quick question for you: What's the biggest thing holding you back from posting consistently right now? Just hit reply and tell me — I respond to every email and your answer helps me make the course better. Talk soon, [Instructor Name] 3. Midpoint Motivation MID Motivation — Week 2 Subject:Week 2 is where most people want to quit. Don't. Week 2 of any course is the hardest. The excitement of starting has worn off, and the results haven't shown up yet. If that's where you are right now — that's completely normal. One of my students, Maria, almost quit at exactly this point. She'd posted 6 times and had zero new followers. Then she applied the content formula from Module 2 and posted one Reel that got 40,000 views and 12 DMs from potential clients. 🔑 Remember why you started. You enrolled because you wanted to build a business that doesn't require you to trade all your time for money. That's still possible — and you're closer than you feel right now. Keep going. The compound effect of consistency is real — it just takes longer than a week to see it. [Instructor Name] 4. Re-Engagement Email RE-EN Re-Engagement Subject:Still thinking about you (no pressure, just this) Hey [First Name] — no guilt, no lecture. Life happens and courses get paused. I get it. But I know you enrolled because you wanted to build something real — a business that gives you freedom. That goal hasn't expired. 👉 If you have 15 minutes today, just watch Lesson 2.1 — "The 3 Content Types That Drive Sales." It's the single most-shared lesson in the entire course and it will give you something you can use today. You don't need to catch up. You just need to start again. And I'm here when you do. [Instructor Name] 5. Completion Celebration DONE Celebration Subject:You did it. Seriously — you did it. 🎉 You finished. And I want you to sit with that for a second — because most people who buy courses never make it to the end. You now have a niche, a content system, a DM strategy, and a repeatable posting process. That's not nothing. That's a business foundation. Your 3 next steps: 1️⃣ Post your first piece of content using the full formula — today, not tomorrow. 2️⃣ Download your certificate of completion from the platform. 3️⃣ Join our private alumni community — your link is inside the platform dashboard. And if you're ready to go deeper — my advanced course on paid social and scaling is open now at a graduate discount. Reply "NEXT" and I'll send you the details. Proud of you, [Instructor Name] 6. Subject Line Variations Email 1 — Welcome A Welcome to the course — start here first B Your access is live — one thing to do right now C [First Name], your journey starts today 🚀 Email 2 — Day 3 A How are you finding Module 1? B The niche mistake 80% of students make in Week 1 C One tip that makes the niche exercise 10x easier Email 3 — Midpoint A Halfway there — here's what to know B This is the hardest week. Here's how to get through it. C She almost quit here too. Then this happened. Email 4 — Re-Engagement A Whenever you're ready, I'll be here B Just 15 minutes. That's all it takes to restart. C Your course is still waiting for you Email 5 — Completion A You finished — here's what comes next B Congratulations, graduate 🎓 C Most people quit. You didn't. That matters.