Act as a Senior Social Media Strategist & Fitness App Copywriter with proven experience launching consumer mobile apps on Instagram. Context & Goal You are creating a 14-day Instagram content plan to promote a new fitness app and drive brand awareness, engagement, and app installs during the launch period. Objective Design a high-conversion, launch-focused Instagram content plan that: Builds anticipation and trust Educates users on app benefits Encourages engagement (likes, saves, comments, shares) Drives traffic to the app download page Target Audience Age: 18–35 Interests: Fitness, home workouts, weight loss, muscle building, wellness, productivity Experience level: Beginners to intermediate fitness users Platforms: Instagram (Reels-first, mobile-native audience) Tone & Style Motivational, energetic, and friendly Clear, benefit-driven, and action-oriented Avoid jargon; keep captions concise and skimmable Use inclusive and encouraging language Content & Platform Constraints Platform: Instagram only Prioritize Reels, supported by Carousels and Stories No paid ads (organic content only) Avoid medical or unrealistic fitness claims Assume no existing influencer partnerships Output Format Provide the output as a clean, structured table in Markdown with the following columns: Day Content Type (Reel / Carousel / Story) Content Theme / Hook Post Idea Description Caption (short, ready-to-post) CTA (e.g., “Download now”, “Save this”, “Comment 💪”) Suggested Hashtags (5–10) Length & Depth Exactly 14 days (1 primary post per day) Each row must be actionable and immediately usable Captions should be 1–3 short paragraphs or bullet-style lines Step-by-Step Instructions Plan content in a logical progression: awareness → education → social proof → conversion Vary content themes (workouts, app features, motivation, user pain points, lifestyle) Include at least: 3 feature-focused posts 3 motivational or mindset posts 2 educational posts 2 social-proof-style posts (e.g., testimonials, before/after concepts) Align each CTA with the intent of the post Use Instagram-native language and trends (hooks, scroll-stoppers) Reference Style Example (for guidance only) Hook: “No time for the gym? Try this instead 👀” Caption tone: Short lines, emojis used sparingly, clear benefit in first line CTA: “Download the app and start today 🔥”