Example output
Marketing Plan for Macwater Company:
Identification of the target audience:
Based on the characteristics of the product and the city where it will be sold, Macwater's target audience is made up of people who are aware of the environment, who value sustainability and look for alternatives to reduce the use of plastic. The public is also made up of people who are concerned about the quality of the water they consume, especially in large urban centers like São Paulo, where pollution and lack of basic sanitation are a problem.
Product Branding:
The name Macwater suggests a connection to nature, as the word "Mac" is derived from Latin and means "great". The characteristic of being bottled water in a cardboard bottle reinforces the idea of sustainability, showing that the company is committed to offering an ecologically correct solution. The slogan "Water that quenches thirst and preserves the planet" highlights the function of the product and reinforces the message of environmental awareness.
Disclosure on Social Network:
To promote the product on social networks, the company can use text such as the following:
"Meet Macwater, the water that quenches thirst and preserves the planet! Our cardboard bottle is ecologically correct and ideal for conscious people who want to reduce the use of plastic. In addition, our water is of high quality and ideal for those who cares about health and well-being. Try it now and make a difference in the world! #Macwater #ÁguaSustentável #SãoPaulo"
Marketing strategies:
To promote Macwater, the company may use the following marketing strategies:
Carry out sampling actions at events and places with large circulation of people, so that people can try the product and get to know the cardboard bottle.
Carry out marketing actions in schools and universities, promoting environmental awareness and highlighting the importance of reducing the use of plastic.
Create an online advertising campaign focused on social networks and news sites to expand the product's reach and raise awareness of the importance of sustainability.
Establish partnerships with companies and establishments that value sustainability, so that they can offer the product in their establishments and increase their visibility.