Business Area [Instagram streetwear clothing store]
Details area [Few sales, the first collections had a better sale than the last ones, the number of followers stopped increasing]
Planning area [Short-term planning a more professional collab and photo essay]
As a data analyst for a streetwear clothing store on Instagram, the following are improvements that can be made based on current results:
Improvements in target audience attraction:
Identify your brand's target audience and create content that meets their needs and interests.
Use relevant hashtags to reach new followers and potential customers. Some options may include: #streetwear, #menswear, #womenswear, #urbanfashion, #youthfashion.
Collaborate with relevant influencers who share the same target audience to expand brand visibility.
Consider running promotions and sweepstakes to encourage followers to interact and share the brand with their friends.
Possible mistakes made and suggestions for improvement:
Review the quality of the latest collections and verify that they meet customer expectations and needs. It's important to understand what customers want and need in order to create collections that are more salable.
Analyze the pricing strategy and see if there is any opportunity to adjust it to make it more competitive in the market.
Evaluate the quality and frequency of the content posted and make sure it aligns with the target audience and their interests. It's also important to maintain a regular schedule to keep followers engaged and interested in the brand.
Check if the current marketing strategy is aligned with the needs and expectations of the target audience. If not, you need to adjust it to improve the reach and effectiveness of your marketing campaigns.
Analyze sales data to identify top-selling collections and most popular products. With this information, the brand can plan future collections that are more salable.
Check out Instagram engagement analytics to understand which types of content are performing the best and which aren't performing so well. This can help hone your content strategy.
Evaluate the demographics of the brand's followers to better understand the target audience and adapt the marketing strategy to better serve them.
Conduct a competitor analysis to better understand the marketing and sales strategies of other streetwear brands. This can help identify opportunities to improve brand strategy and stand out in the market.