. Opening (15-second pattern-interrupt opener suited to the call type, never a generic greeting) "Hi [First Name], this is [Your Name]. I'll be brief—you weren't expecting my call. I work with e-commerce brands doing around $500K to $5M in annual sales, and I had one quick question before I decide if this conversation is even relevant. How are you currently handling your email and SMS marketing—are you happy with the revenue it's generating, or do you feel there's still money being left on the table?" 2. Discovery Questions (3 questions that uncover pain before pitching anything) Question 1 "How much of your monthly revenue would you say comes from email and SMS today?" Question 2 "What's the biggest challenge right now—getting more repeat purchases, recovering abandoned carts, or simply finding the time to keep campaigns running consistently?" Question 3 "If nothing changed over the next 12 months, what would frustrate you most about your current marketing setup?" 3. The Pitch (60-second pitch framed around the pain uncovered in Discovery, not features) "That makes sense, and you're definitely not the only store owner dealing with that. The brands we work with usually aren't looking for another marketing tool—they're trying to stop revenue from slipping away because campaigns aren't consistent, automations are spread across different platforms, or there's simply not enough time to manage everything. Our platform brings email and SMS into one place, so your team spends less time switching between tools and more time driving repeat purchases and recovering lost sales automatically. For most brands in your revenue range, the conversation isn't about adding another monthly expense—it's about whether $299 per month creates significantly more than $299 in additional monthly profit. If it doesn't, it isn't the right fit, and we'll say so. That's why we start with understanding your store before recommending anything." 4. Objection-Handling Matrix Objection Reframe Response Price/Budget: "We don't have the budget." "That's completely fair. Most owners compare the monthly fee to the extra revenue it could generate. If the numbers don't work for your business, there's no reason to move forward." Timing: "Now isn't a good time." "I understand. Rather than making a decision today, would it be helpful to schedule a short conversation for a time that's less hectic, so you can evaluate it without any pressure?" Trust/Authority: "Who are you?" "Fair question. We help e-commerce brands in the $500K–$5M range improve revenue from email and SMS. My goal today is simply to see whether there's a fit before taking any more of your time." Need: "We're doing fine." "That's good to hear. The stores that benefit most are usually already doing well—they're simply looking for small improvements that compound over time. If everything is already optimized, I'll be the first to say you don't need us." Competitor: "We already use another platform." "Many of the brands we speak with do. The question isn't whether you have a platform—it's whether you're getting the results you expected from it. If you are, that's a great outcome." 5. Soft Close (asks for a next step, not a hard yes) "Based on what you've shared, I think it would make sense to take a closer look at your current email and SMS performance together. Would you be open to a 20-minute call next week where we review your existing setup and see whether there's a practical opportunity to improve it? If we don't find one, you'll at least leave with a few ideas you can use with your current system." 6. Delivery Notes (1-2 lines on pacing/tone for reading this live on a call) Keep your pace relaxed and curious, not rushed. Pause after each discovery question, let the prospect talk, and tailor the pitch to what they shared instead of delivering it word for word. 7. Follow-Up Message (a short email or text template to send within 1 hour of the call) Subject: Thanks for your time today Hi [First Name], Thanks for taking a few minutes to speak with me today. Based on our conversation, it sounds like you're focused on improving repeat purchases and revenue from your existing customers without adding unnecessary complexity. Our platform combines email and SMS into one system to help e-commerce brands automate more of that process while reducing the time spent managing multiple tools. As mentioned, the investment is $299/month, and the goal is simple: determine whether it can generate more value than it costs for your store. If you're open to it, let's schedule a quick 20-minute walkthrough to review your current setup and identify any opportunities. If it doesn't look like a strong fit, I'll let you know. Looking forward to speaking again.