## 1. Comparison table | | Entry | Middle | Premium | | ------------------------ | --------------------------------------------- | ------------------------------------------------------------- | ----------------------------------------------------------------------- | | **Tier name** | Launch Map | Launch Builder | Profit Launch Partner | | **One-line hook** | Get a clear launch plan before you overbuild. | Build and prepare your first paid launch with guided support. | Get hands-on coaching to execute, improve, and sell through the launch. | | **Who it is for** | Creators who need direction before selling. | Creators ready to build the offer and launch assets. | Creators who want close support through an actual launch. | | **Suggested price** | **$780/month** | **$1,200/month** | **$1,920/month** | | **Top three inclusions** | Offer audit; launch roadmap; 2 coaching calls | Weekly coaching; offer refinement; launch asset review | Weekly coaching; sales page + email review; live launch support | | **Most popular** | | | **Most popular** | --- ## 2. Tier detail cards ### Name: Launch Map **Hook:** Get a clear launch plan before you overbuild. **Included:** * Course idea and audience clarity audit * Simple offer positioning review * 30-day launch roadmap * Two 1:1 coaching calls per month * Launch priorities checklist **Not included:** No weekly coaching, sales page review, email sequence review, or live launch troubleshooting. Those unlock in **Launch Builder** and **Profit Launch Partner**. **Best for:** Solo course creators who are still validating their offer and need a focused plan before committing to a full launch. **Not for:** Creators who already know what they want to sell and need help building, reviewing, and improving launch assets. **Suggested price:** **$780/month** **Objection resolved:** “I’m not ready to invest heavily until I know exactly what I’m launching.” --- ### Name: Launch Builder **Hook:** Build and prepare your first paid launch with guided support. **Included:** * Weekly 1:1 coaching calls * Course offer and promise refinement * Launch plan and timeline * Review of one core launch asset, such as sales page, webinar outline, or email sequence * Pricing and bonus structure guidance * Light accountability between calls **Not included:** No full launch monitoring, deep sales page and email teardown, buyer-objection review, or post-launch optimization. Those unlock in **Profit Launch Partner**. **Best for:** Creators who are ready to put the launch together but still want structure, feedback, and accountability. **Not for:** Creators who want close support during launch week, stronger sales messaging, or help adjusting the launch while it is happening. **Suggested price:** **$1,200/month** **Objection resolved:** “I can build this, but I don’t want to guess my way through the launch.” --- ### Name: Profit Launch Partner **Hook:** Get hands-on coaching to execute, improve, and sell through the launch. **Included:** * Weekly 1:1 coaching calls * Full offer, pricing, and bonus stack refinement * Sales page review and improvement notes * Email sequence review and buyer-objection strengthening * Launch-week support for decisions, pivots, and messaging * Post-launch debrief with next-launch profit plan **Not included:** Done-for-you copywriting, ad management, funnel setup, or customer service. This is strategic and coaching support, not an agency service. **Best for:** Solo course creators who are serious about making their first profitable launch and want the highest chance of converting their audience into buyers. **Not for:** Creators who only want a rough plan, are not willing to sell actively, or cannot commit to implementing between sessions. **Suggested price:** **$1,920/month** **Objection resolved:** “I don’t want to launch alone and find out too late that my offer, sales page, or emails were weak.” --- ## 3. Spotlight recommendation Spotlight **Profit Launch Partner** as the **Most popular** tier. The business priority is to attract more premium clients, so the offer should frame the highest tier as the safest and most complete path to a profitable launch. **Launch Builder** works as the decoy: at **$1,200/month**, it gives solid planning and asset support, but it stops short of the moments where creators feel the most risk — sales messaging, live launch decisions, buyer objections, and post-launch optimization. For a creator trying to make their first profitable launch, the extra **$720/month** for **Profit Launch Partner** feels justified because it adds support at the exact point where mistakes are most expensive. --- ## 4. Pricing logic **Launch Map** at **$780/month** sits meaningfully below the **$1,200/month** reference price, making it accessible for creators who need clarity before committing to a bigger launch investment. **Launch Builder** holds the reference price and becomes the standard coaching option: weekly support, offer refinement, and launch asset review make it feel complete but not fully protected. **Profit Launch Partner** at **$1,920/month** is justified because it adds the highest-value support: sales page improvement, email review, live launch guidance, and a post-launch profit plan. The jump from middle to premium is not just “more coaching”; it moves the buyer from preparing a launch to actively improving the launch while revenue is on the line.