HOOKS 1. (problem) "Your eyes shouldn't hurt after one hour of work." / On-screen: Tired eyes at 9 pm? 2. (problem) "I thought I was just bad at focusing." / On-screen: It was my lighting 3. (curiosity) "The cheapest desk upgrade I made this year." / On-screen: $39 desk upgrade 4. (curiosity) "Nobody talks about desk lighting enough." / On-screen: Underrated setup tip 5. (demo) "Watch this lamp go from cool to warm." / On-screen: Cool to warm in 1 tap 6. (demo) "One tap, three brightness levels." / On-screen: Tap, tap, tap 7. (social) "My flatmate stole this lamp twice." / On-screen: Flatmate-approved 8. (social) "Everyone on my call asked where my light was from." / On-screen: Zoom lighting fixed 9. (price) "Better light for less than a takeaway." / On-screen: $39 + free shipping 10. (price) "Free shipping on this lamp ends Sunday." / On-screen: Free shipping this week SCRIPT A Time | Shot | Voiceover | On-screen text 0-5s | Close-up of creator rubbing eyes at a dim desk | Your eyes shouldn't hurt after one hour. | Tired eyes at 9 pm? 5-10s | Creator switches on Lumi | This is what fixed my desk setup. | Meet Lumi 10-15s | Hand taps lamp, light shifts warm | Warm light for evenings, | Warm mode 15-20s | Light shifts cool on a notebook | cool light when I need to focus. | Cool mode 20-25s | USB-C cable plugged into laptop | It runs off USB-C, so no extra plug. | USB-C powered 25-30s | Creator smiling, working | Free shipping this week. | Link below CTA: Tap the link for free shipping this week. SCRIPT B Time | Shot | Voiceover | On-screen text 0-5s | Lamp off on a desk, hand reaches in | One tap, watch this. | Watch this 5-10s | Tap: low brightness | Low for reading, | Level 1 10-15s | Tap: medium | medium for typing, | Level 2 15-20s | Tap: high, cool white | full for detailed work. | Level 3 20-25s | Switch to warm tone | And warm mode after 8 pm. | Warm mode 25-30s | Wide shot of tidy desk | $39, free shipping this week. | Shop now CTA: Grab yours while shipping is free. SCRIPT C Time | Shot | Voiceover | On-screen text 0-5s | Creator at desk, talking to camera | Okay, small desk upgrade that helped me a lot. | Desk upgrade 5-10s | Points at lamp | This lamp. It dims and changes colour. | Dimmable + 2 modes 10-15s | Demo tap | I use warm at night so it's less harsh. | Night mode 15-20s | Shows USB-C port | Plugs into my laptop, no adapter. | USB-C 20-25s | Back to camera | NEEDED: one real personal result to say here, no medical claims. | My take 25-30s | Holds up lamp | It's $39 and shipping's free this week. | Link in bio CTA: Link in bio, free shipping until Sunday. TESTING NOTE Start with hook 1 (problem), hook 5 (demo) and hook 9 (price). They test three different reasons to stop scrolling, so the winner tells you which angle to build more videos on.