Tiktok Launch Strategy

Overview Tone and Style: Use a fun, conversational tone with light humor to appeal to both nostalgic fans and newer Pokémon players. Sprinkle in Pokémon references, regional terms, and trending TikTok sounds to stay relatable to fans. Avoid controversial themes, focusing on lighthearted, positive content that sparks curiosity and invites interaction. Content Structure Outline Theme Ideas: Videos centered around Pokémon lore, games, trivia, and fan theories to keep content relevant to the Pokémon fandom. Style: Vertical format, mixing on-camera with overlays, animations, and Pokémon-related effects. Visuals: Pokémon images, popular TikTok effects, and soundtracks (such as iconic Pokémon sound bites or trending sounds). Engagement Tactics: Include questions and calls to action, inviting viewers to share opinions, guesses, and experiences. Content Breakdown Week 1 (3 Videos): Introduction and Fun Facts Goal: Attract Pokémon fans by offering nostalgic content and interesting facts that spark engagement and interaction. Day 1: “Your First Starter Pokémon Says a Lot About You” Theme: A fun breakdown of personality traits based on the first starter Pokémon people picked. Style: On-camera intro with text overlays for each type, adding Pokémon sounds when each is mentioned. Visuals: Show visuals of Bulbasaur, Charmander, and Squirtle, with personality traits in text bubbles. Text: "Which starter did you pick? It might say more about you than you think!" Hashtags: #PokemonStarter #PokemonPersonality #NostalgiaPokemon Engagement: Ask, “Which starter did you choose first?” inviting viewers to comment and share their choice. Day 3: “Did You Know This Hidden Fact About Pikachu?” Theme: Share a lesser-known fact about Pikachu or the inspiration behind its design. Style: Narrated with fun text overlays, adding a playful Pikachu animation. Visuals: Images of Pikachu in different poses, with “lightning” effect overlays. Text: "Pikachu’s design has a surprising backstory! Do you know what it is?" Hashtags: #PikachuFact #PokemonTrivia #DidYouKnow Engagement: End with “Drop a ⚡ if you learned something new!” to encourage comments and reactions. Day 5: “Top 5 Fan Theories That Might Be True” Theme: Showcase popular fan theories about the Pokémon world, like “Is Ditto a failed Mew clone?” Style: List format, on-screen text with animated transitions between theories. Visuals: Images representing each theory (e.g., Mew, Ditto), with spooky sound effects. Text: "Pokémon world is full of mysteries. Here are some fan theories that might just be true…" Hashtags: #PokemonTheories #PokémonMysteries #FanTheories Engagement: End with, “Which theory do you think is real?” to spark speculation. Week 2 (3 Videos): Deep Dive and Interactive Content Goal: Deepen engagement by involving fans with interactive and themed content. Day 1: “Rate These Pokémon Moves from Weakest to Strongest!” Theme: Showcase three moves with fun explanations, asking fans to rank them. Style: On-camera intro with on-screen examples of moves (like Splash, Hyper Beam, and Quick Attack). Visuals: Clips or animations of the moves, each with a different background color and text effects. Text: "Can you rank these moves from weakest to strongest? Let’s see what fans think!" Hashtags: #PokemonMoves #RateThis #PokemonFans Engagement: Invite fans to comment with their rankings and opinions. Day 3: “The Most Underrated Pokémon of All Time – Do You Agree?” Theme: Highlight a Pokémon often overlooked, explaining why it deserves more attention. Style: List format, narrated with an on-screen focus on the selected Pokémon. Visuals: Images of the featured Pokémon, background music, and text effects like “Underrated Gem.” Text: "This Pokémon is way more powerful than people realize… do you agree?" Hashtags: #UnderratedPokemon #PokemonRanking #PokemonOpinion Engagement: Encourage fans to share their own underrated picks in the comments. Day 5: “Which Pokémon Region Would You Want to Live In?” Theme: A fun post asking fans to choose a region they’d want to live in, with a brief description of each. Style: Interactive list format, showcasing different regions with scenic Pokémon-themed backgrounds. Visuals: Images representing each region (Kanto, Johto, etc.), paired with relaxing background music. Text: "If you could live in any Pokémon region, which would you choose? 🌏" Hashtags: #PokemonRegions #DreamRegion #PokemonWorld Engagement: Ask, “Which region and why?” to invite personal stories and opinions. Posting Schedule Best Days: Monday, Wednesday, and Friday for consistency and to reach fans during prime TikTok engagement windows. Times: Post between 7-9 p.m. to catch evening traffic, when TikTok users are most active. This plan incorporates nostalgic elements, fan interactions, and insights into the Pokémon world, fostering a loyal audience through thoughtful questions and lighthearted, engaging content.