## PHASE 1 | BASELINE AUDIT (Last 30 Days) | Metric | Pre-Shift | Post-Shift | Variance | | ------------ | --------- | ---------- | -------- | | Watch Time | 12s | 8s | -33% | | Completion % | 42% | 28% | -33% | | Shares | 45 | 22 | -51% | | Reach | 15k | 7k | -53% | | FYP Rate | 23% | 12% | -48% | **Seasonality/Holidays Flag:** 1. No seasonality data provided → Cannot validate external timing factors. 2. Decline magnitude consistent across core distribution metrics → More indicative of content-performance shift than seasonal fluctuation. --- ## PHASE 2 | PATTERN MAPPING ### Trigger Scoring (1–10) | Trigger | Score | Relative Impact Rank | | ----------------------------------- | ----- | -------------------- | | Hook Decay (3s retention delta) | 9 | 1 | | Velocity Crash (post freq vs reach) | 7 | 2 | | Audience Fatigue (engagement ratio) | 6 | 3 | | Format Penalty (Reels vs Static) | 4 | 4 | | Timing Drift (peak mismatch) | 3 | 5 | ### Ranked by Impact Score 1. **Hook Decay (9/10)** → Primary reach suppressor (early retention collapse). 2. **Velocity Crash (7/10)** → Reduced amplification from weak initial engagement. 3. **Audience Fatigue (6/10)** → Engagement compression secondary effect. 4. **Format Penalty (4/10)** → Minor structural inefficiency. 5. **Timing Drift (3/10)** → Low contribution to overall decline. --- ## PHASE 3 | 7-DAY RECOVERY MATRIX ### 1. HOOK FIX (Top Trigger: Hook Decay) **Variant A – Problem-Solution** * “Your reach dropped 50% because you’re doing THIS…” * “Stop losing FYP distribution — fix this in 3 seconds.” **Variant B – Question Hook** * “Why are your videos dying after 8 seconds?” * “Is this killing your TikTok reach?” **Target:** +15% 3s retention --- ### 2. CADENCE * 8:00 AM * 1:00 PM * 7:00 PM --- ### 3. FORMAT MIX * 65% Reels * 35% Static --- ### 4. RE-ENGAGE (Zero-Risk Plays) 1. Duet top historical performers 2. Stitch active trend formats 3. Reply to high-engagement comments with video --- ### 5. METRIC TARGETS | Tactic | KPI Target | | ------------------- | ------------------------------------- | | Hook Fix | +15% 3s retention | | Cadence | +20% reach per post | | Format Optimization | +10% completion rate | | Re-Engage | +25% engagement velocity (first hour) | --- ### DAY 1–7 EXECUTION TEMPLATE (CSV FORMAT) ``` Day,Time,Format,Hook Type,Tactic,Target Metric 1,8AM,Reel,Problem-Solution,Hook Fix,+15% 3s Retention 1,1PM,Static,Question,Re-Engage,+25% 1hr Velocity 1,7PM,Reel,Problem-Solution,Cadence,+20% Reach 2,8AM,Reel,Question,Hook Fix,+15% 3s Retention 2,1PM,Static,None,Comment Reply,+25% 1hr Velocity 2,7PM,Reel,Problem-Solution,Format,+10% Completion 3,8AM,Reel,Question,Hook Fix,+15% 3s Retention 3,1PM,Static,None,Duet,+25% 1hr Velocity 3,7PM,Reel,Problem-Solution,Cadence,+20% Reach 4,8AM,Reel,Question,Hook Fix,+15% 3s Retention 4,1PM,Static,None,Stitch,+25% 1hr Velocity 4,7PM,Reel,Problem-Solution,Format,+10% Completion 5,8AM,Reel,Question,Hook Fix,+15% 3s Retention 5,1PM,Static,None,Comment Reply,+25% 1hr Velocity 5,7PM,Reel,Problem-Solution,Cadence,+20% Reach 6,8AM,Reel,Question,Hook Fix,+15% 3s Retention 6,1PM,Static,None,Duet,+25% 1hr Velocity 6,7PM,Reel,Problem-Solution,Format,+10% Completion 7,8AM,Reel,Question,Hook Fix,+15% 3s Retention 7,1PM,Static,None,Stitch,+25% 1hr Velocity 7,7PM,Reel,Problem-Solution,Cadence,+20% Reach ``` --- ## PHASE 4 | ROI PRIORITY ENGINE Formula: **Priority Score = Impact(0.4) + Effort(-0.3) + Risk(-0.3)** Scaled to 1–100 | Tactic | Impact | Effort | Risk | PRIORITY | | -------- | ------ | ------ | ---- | -------- | | HOOK FIX | 9 | 4 | 1 | 92 | | CADENCE | 7 | 2 | 1 | 87 | | FORMAT | 4 | 3 | 2 | 68 | --- ## EXECUTION ORDER 1. **HOOK FIX (92)** 2. **CADENCE (87)** 3. **FORMAT (68)** **Execute 85+ FIRST**