INPUT: - Raw analysis: "Customer churn increased from 4.2% to 6.8% in Q3. Exit interviews show 62% cited 'lack of advanced features'. These customers were disproportionately on our $49/month mid-tier plan." - Decision-maker: CPO - Decision: Whether to prioritize feature development for the mid-tier segment - Most common misreading: This is a support or customer success problem STEP 1 — FINDING HEADLINE a) Factual: Mid-tier churn rose 62% and is concentrated in the feature gap b) Directional: Mid-tier churn is a product gap, not a service failure STEP 2 — SUPPORTING EVIDENCE Exit interviews from 62% of Q3 churned customers — all from the $49 mid-tier plan — cite missing advanced features as their primary reason for leaving, not support quality or pricing. STEP 3 — BUSINESS IMPLICATION The CPO must decide whether to close the feature gap for the mid-tier within two quarters or accept that churn will continue as a structural consequence of underfunding that segment. STEP 4 — WEAK HEADLINE DIAGNOSTIC AND FIX Part A: The weak version would be "Mid-tier churn rate increased in Q3" — it describes the metric movement but hides the cause, making it impossible for the CPO to know where to act. Part B: Fix — replace the metric description ("rate increased") with the mechanism ("product gap, not a service failure"). Technique: named the root cause and corrected the most common misattribution in one clause.