Ugc Campaign Briefing Template

UGC Campaign Briefing for FitFuel Category/Product Description Product: FitFuel Protein Bars Description: FitFuel protein bars are specially developed for fitness-minded individuals aged 25 to 40 who are active and want to support their muscle building. The bars have a high protein content, which contributes to effective muscle building after workouts. USP's: High protein content for optimal muscle building. Suitable as a post-workout snack or healthy in-between meal. Project Description Objective: The UGC campaign aims to increase sales of FitFuel protein bars through energetic and motivating content that resonates with the active lifestyle of the target audience. We want to raise awareness about the product and highlight its unique benefits, such as the high protein content that supports muscle building. Audience Target Audience: Age: 25-40 years Demographic Data: Active, fitness-minded individuals, both men and women. Behavioral Insights: This audience regularly visits the gym, follows a healthy diet, and seeks products that support their fitness goals. Psychographic Data: They are motivated to stay fit and strong, appreciate health benefits, and make conscious dietary choices. Conversion Goal Main Goal: Increase sales of FitFuel protein bars through direct online purchases. KPI's: Number of sales, conversion rate, and traffic to the product page. Script Proposal Scene Element Hooks Script Structure Scene Description Type Keywords / Notes Hook "Do you really want to fuel your muscles?" Start with a question that directly engages the viewer and relates to their fitness goals. Close-up of a muscular arm lifting a weight, followed by a zoom into the product. Talking-head Problem "Struggling to find the right nutrition after your workout?" Identify the audience's challenge: finding the right nutrition for muscle building. Camera follows a fitness enthusiast searching for a suitable snack after a heavy workout. Talking-head Keywords: right nutrition, after your workout Product Introduction "Discover FitFuel: your ideal protein bar" Introduce the product and briefly explain the benefits. Close-up of the FitFuel protein bar in the hand of the fitness enthusiast. Voice-over Keywords: FitFuel, ideal protein bar Benefit "High protein content for maximum muscle building" Explain how the high protein content aids in muscle building. Animation showing how the proteins in the bar contribute to muscle recovery and building. Voice-over Keywords: high protein content, muscle building CTA "Fuel your muscles and order now!" Close with a strong call-to-action. The same fitness enthusiast eating the bar, with text overlay: "Order now". Voice-over Keywords: Order now, Fuel your muscles Notes: Lighting Conditions: Bright, energetic lighting that matches a sporty and active setting. Background Music: Motivational, upbeat music that enhances the energetic feel. Tone of Voice: Energetic and motivational, matching the active lifestyle of the target audience.