# Sample output 1 — travel mug launch ## Example inputs - **PRODUCT_AND_APPROVED_PROOF:** `Product: Roam Cup stainless-steel travel mug, 355 ml, matte sage. Approved claim: “leak-resistant when upright,” supported by the brand’s internal upright leak test dated 2026-09-18. Do not say “spill-proof.”` - **CAMPAIGN_GOAL_AND_AUDIENCE:** `Goal: product-page visits. Audience: commuters who carry coffee on public transit.` - **PLATFORM_AND_FORMAT:** `Instagram Reels; vertical 9:16; 20–30 seconds; natural, conversational delivery.` - **OFFER_AND_CTA:** `10% off through 2026-10-20 with code ROUTE10; CTA: View the cup and use ROUTE10. No destination URL supplied.` - **DELIVERABLES_AND_DEAL_TERMS:** `One edited 20–30-second vertical video with caption; must show the Roam Cup and offer code ROUTE10; first cut due 2026-10-14; final due 2026-10-17; one factual-corrections round. $250 paid within 7 days of final delivery. Organic repost on brand-owned channels for 90 days; paid ads not included; no whitelisting; no category exclusivity. Caption must include #ad. Brand marketing lead approves the final cut.` --- # UGC creator handoff — Roam Cup ## Brief status **READY FOR MUTUAL REVIEW.** The supplied claims, deliverables, dates, revisions, payment, usage scope, and disclosure instruction are stated. This is a completeness check, not a contract or legal approval; both parties should confirm the terms before production. ## Campaign at a glance - **Objective:** Drive product-page visits. - **Audience:** Commuters who carry coffee on public transit. - **Platform and format:** Instagram Reels, vertical 9:16, 20–30 seconds. - **Offer:** 10% off through October 20, 2026, with code `ROUTE10`. - **CTA:** View the cup and use `ROUTE10`. No destination URL was supplied. ## Creator direction (not a script) Show the mug in a believable commute moment and make its upright-use feature easy to understand. Keep the delivery natural and conversational; the creator chooses the setting, wording, pacing, and performance. Do not stage a spill test or imply the mug is spill-proof. ## Must-show and approved claims - **Must show:** The Roam Cup travel mug and the supplied `ROUTE10` offer. - **Approved claim:** “Leak-resistant when upright.” The brand supplied an internal upright leak test dated September 18, 2026; that test has not been independently checked here. - **Do not say:** “Spill-proof.” ## Deliverables and review scope - One edited 20–30-second vertical video with caption. - First cut due October 14, 2026; final due October 17, 2026. - One round of factual corrections. Creative-preference changes beyond this are not defined in the supplied terms; confirm before production if that distinction matters. - Brand marketing lead is the stated final approver. ## Proposed deal terms supplied in the brief—not a contract - **Payment:** $250, paid within 7 days of final delivery. - **Organic usage:** Brand-owned channels for 90 days. - **Paid usage:** Paid ads are not included. - **Whitelisting:** Not included. - **Exclusivity:** No category exclusivity. - **Disclosure:** Caption must include `#ad`. ## Open items before production - No destination URL was supplied for the CTA. - Confirm both parties agree on the supplied payment, usage, revision, and approval terms. No legal or compliance review is implied. ## Human handoff checklist - [ ] Brand confirms that the supplied product fact and test note support the exact approved claim. - [ ] Creator confirms the deliverable, dates, and revision scope. - [ ] Both parties confirm payment, organic-use duration, paid-use exclusion, whitelisting, and exclusivity. - [ ] Brand supplies the product-page URL and confirms the `#ad` disclosure instruction before production.