Perfect — before I design anything, I need to understand the brand deeply. Generic brand books come from generic briefs. Let's run the discovery first. BLOCK 1 — ABOUT THE PROJECT 1. What's the channel name? 2. This is a YouTube channel (got it) — but is there a business behind it (course, agency, SaaS) or is the channel itself the product for now? 3. Describe in 2–3 sentences what makes your take on "AI for marketers" different from the 500+ channels already doing this. 4. Are you starting from zero or do you have existing visuals I should audit first? BLOCK 2 — PLATFORMS 5. YouTube is primary — which secondary platforms will carry the brand? (LinkedIn, X/Twitter, Instagram, TikTok, newsletter, website?) 6. Content formats: long-form tutorials, shorts, case studies, reviews, or mixed? BLOCK 3 — AUDIENCE 7. Who exactly are you talking to? In-house marketers? Agency owners? Solopreneurs? Be specific — "marketers" is too broad. 8. Language: English only, or multilingual? 9. What's their #1 pain right now — keeping up with new tools, proving ROI, scaling output, something else? BLOCK 4 — CAPABILITIES 10. What design tools will you actually use? (Figma, Canva, Photoshop, none?) 11. Design skill level 0–10? 12. Budget for premium fonts and assets — free only or flexible? 13. Will you execute everything yourself or delegate to a designer? Answer these and I'll move into Phase 1: Brand DNA and Positioning. Take your time on question 3 and question 7 — those two determine 80% of the final visual direction.