Acme Corp.'s main strength is its pricing strategy - its main product is priced at $100, which is lower than all three of its competitors. This could be beneficial for attracting customers who are looking for a lower-priced product.
Acme Corp.'s marketing strategy leans heavily on Google, Facebook, and Instagram ads, but it could benefit from implementing a more diverse strategy that includes influencer marketing, event sponsorships, content marketing, and niche magazine ads. This could help it to reach a wider audience and increase its brand awareness.
Acme Corp. also has the smallest social media following of the four companies, with 10,000 Facebook followers, 5,000 Instagram followers, and 2,000 Twitter followers. It could benefit from increasing its social media presence by implementing targeted campaigns aimed at increasing engagement and followers.
To improve Acme Corp.'s competitive advantage, we recommend the following:
1. Increase its pricing strategy to be more competitive with its competitors.
2. Diversify its marketing strategy to include influencer marketing, event sponsorships, content marketing, and niche magazine ads.
3. Increase its presence on social media by implementing targeted campaigns aimed at increasing engagement and followers.