EDUCATION INDUSTRY PRODUCT_OR_SERVICE Online English Speaking Classes [TARGET_AUDIENCE] Working professionals who understand English but hesitate while speaking in workplace meetings. [CAMPAIGN_GOAL] Increase free trial bookings. Campaign Concept: The Meeting You Didn't Speak In Hooks: 1. You knew what to say. So why didn't you say it? 2. Stop letting hesitation speak for you. 3. Your next meeting could sound different. 30-Second Video Ad Script 0–5 sec: A professional sits silently during an online meeting. VO: “Ever had the perfect answer in your mind, but couldn't say it?” 5–12 sec: The person struggles to speak while colleagues continue discussing. VO: “You understand English. But speaking confidently at work can feel different.” 12–21 sec: Show actual online class footage or a real learning session. VO: “Build your speaking practice with online English classes designed around your learning needs.” 21–26 sec: Show a learner participating in a conversation. VO: “Take the first step towards expressing yourself more comfortably.” 26–30 sec: Brand screen. CTA: Book Your Free Trial Class. Storyboard: Meeting hesitation → communication challenge → actual class footage → learner participation → trial booking CTA. Platform Adaptation: - TikTok: Fast opening with meeting hesitation. - Instagram Reels: Relatable workplace storytelling. - YouTube: Longer problem-solution presentation. Details to Confirm: Curriculum, teaching method, class duration, trial conditions and booking link.