| Time | Visual B-Roll / Text-on-Screen Cues | Voiceover (VO) Script Line | | :--- | :--- | :--- | | 0:00-0:03 | Macro shot of a premium steak menu. Text flashes: "MENU SCAM". | Restaurants are reading your mind. And it is costing you exactly thirty percent more. | | 0:03-0:15 | Fast cut to a person looking at a menu without price symbols ($). | Look at the top right of a high-end menu. Notice something missing? The dollar signs are gone. | | 0:15-0:45 | Kinetic typography: "THE PRICE IS JUST A NUMBER". Split screen showing a brain scan vs a wallet. | Psychologists proved it. Removing the dollar sign disconnects your brain from the pain of spending. You stop viewing it as real money. It becomes just a point score. | | 0:45-0:60 | Smooth zoom out from a dining table back to the menu graphic. | Next time you sit down to eat, remember this trap before you realize that... |