═══ AD COPY — Online Fitness Coaching Programme ═══ SECTION 1 — 10 SCROLL-STOPPING HOOKS 1. "You're not lazy. Your plan is wrong." — Trigger: Controversy + relief 2. "Lose 10kg without cutting carbs." — Trigger: Desire + curiosity 3. "Why your gym sessions aren't working." — Trigger: Curiosity + fear 4. "She lost 14kg working out 4 days a week." — Trigger: Social proof 5. "The fitness myth that's keeping you fat." — Trigger: Curiosity + controversy 6. "3 spots left for May coaching intake." — Trigger: Urgency + scarcity 7. "What a $500/month trainer teaches vs this." — Trigger: Curiosity + value 8. "Stop doing cardio. Here's what works instead." — Trigger: Controversy 9. "Your body isn't the problem. Your system is." — Trigger: Relief + curiosity 10. "Before you buy another gym membership, read this." — Trigger: Fear of wasting money SECTION 2 — FACEBOOK ADS Version A — Cold audience: Headline: "Why Your Workouts Aren't Working" Primary text: Most people trying to get fit are doing the right things in the wrong order. They're doing 5am cardio sessions, cutting entire food groups, and wondering why the scale won't move after 3 months of effort. It's not about working harder. It's about having a system that actually fits your life. Our 12-week online coaching programme builds a custom workout and meal plan around your schedule, your body, and your goal — not someone else's. Most clients lose 8 to 12kg in the first 12 weeks. Without giving up the weekends. 3 spots open for June. Link below. CTA: Learn More A/B headline: "The Real Reason You're Not Losing Weight" Version B — Warm audience: Headline: "8–12kg in 12 Weeks. Here's How." Primary text: Over 400 clients have gone through this programme. The results are consistent because the plan is personalised. Custom workout schedule built around your week. Meal plan with your exact macros. Weekly check-ins. Direct access to your coach. "I lost 11kg and kept it off for 18 months. I've tried everything. This is the first thing that worked." — Emma, 34, London. Spots are limited. See if you qualify. CTA: Apply Now A/B headline: "What 400 Clients Have in Common" Version C — Hot audience: Headline: "Last 3 Spots — June Intake" Primary text: June intake closes Friday. 3 spots left. If you've been thinking about joining, this is the moment. 12 weeks. Custom plan. Direct coach access. 30-day money-back guarantee. Most clients wish they started sooner. Don't be that person in December. CTA: Claim Your Spot A/B headline: "Friday Deadline — 3 Spots Remaining" SECTION 3 — INSTAGRAM ADS Feed caption: "The fitness programme that actually fits your life. You don't need to train 6 days a week. You don't need to cut carbs. You need a plan built for your body, your schedule, and your goal — not a template designed for someone else. 12-week online coaching. Custom workout. Personalised meal plan. Weekly check-ins. 400+ clients. Average result: 8 to 12kg in 12 weeks. 3 spots left for June. Link in bio." Stories script: Scene 1 (0–3 sec): On-screen text: "Still not losing weight?" Voiceover: "Still not losing weight despite trying everything?" Scene 2 (3–10 sec): On-screen text: "It's not you. It's your plan." Voiceover: "Our clients average 8 to 12kg in 12 weeks with a custom programme that fits their life." Scene 3 (10–15 sec): On-screen text: "3 spots left — swipe up" Voiceover: "June intake closes Friday. Swipe up before spots are gone." SECTION 4 — GOOGLE SEARCH AD Headline 1 (28 chars): Online Fitness Coaching Headline 2 (29 chars): Lose 10kg in 12 Weeks Headline 3 (26 chars): 3 Spots Left — Apply Now Description 1 (88 chars): Custom workout and meal plan built for your body. 400+ clients. 30-day guarantee. Description 2 (87 chars): Not a template. A plan built around your schedule and goal. See if you qualify. A/B headlines: "Personal Trainer Online" | "Custom Weight Loss Plan" | "12-Week Body Transformation" A/B description: Average 8–12kg loss in 12 weeks. No cardio obsession. Real plans for real lives. Bid strategy: Target CPA — optimise for application form submissions. SECTION 5 — TIKTOK AD SCRIPT (30 seconds) Hook (0–3 sec): On-screen text: "POV: You've been going to the gym for 3 months and nothing has changed" Voiceover: "If you've been working out for months and not seeing results, this is why." Problem (3–10 sec): On-screen text: "You're following a plan made for someone else" Voiceover: "Generic gym plans don't account for your schedule, your metabolism, or your life. That's why they don't work for most people." Solution (10–20 sec): On-screen text: "We build the plan around YOU" Voiceover: "Our 12-week programme builds a completely personalised workout and meal plan — custom to your body, your goal, and how many days you can actually train." Social proof (20–25 sec): On-screen text: "400+ clients. Average: 8 to 12kg in 12 weeks." Voiceover: "Over 400 clients. Average result? 8 to 12kg gone in 12 weeks." CTA (25–30 sec): On-screen text: "3 spots left for June — link in bio" Voiceover: "3 spots left for June. Link in bio before they're gone." Alt hook 1: "Things I wish I knew before wasting 2 years at the gym" Alt hook 2: "Tell me your fitness goal and I'll tell you what's actually stopping you" SECTION 6 — LINKEDIN AD Intro text: "Most professionals working out 3x per week aren't seeing results. Here's the system that changes that." Headline: "12-Week Custom Fitness Programme" Description: "Average 8–12kg lost. Plan built around your schedule." CTA: Learn More A/B intro: "Your workout isn't the problem. Your plan is. 400+ clients. Custom programmes that fit busy schedules."