HOOKS 1. Why does every packed lunch come home untouched? 2. I finally stopped sending soggy school lunches. 3. This lunch box survived the backpack test. 30–45 SECOND SCRIPT 0–4s — Hold up a squashed sandwich bag. Say: ‘If lunch keeps coming home warm and soggy, watch this.’ On-screen: Soggy again? 4–10s — Open the insulated lunch box and show compartments. Say: ‘I switched to this leakproof insulated box.’ On-screen: Separate. Sealed. Cool. 10–20s — Pour yogurt into one section, fruit into another, then flip it gently. Say: ‘The seals keep wet and dry foods apart.’ 20–30s — Add the included ice pack and close it. Say: ‘It fits a real lunch without turning the backpack into a fridge.’ 30–38s — Show the packed result. Say: ‘And yes, my kid can open it alone.’ 38–45s — Say: ‘It is 20% off this week, with a free ice pack.’ On-screen: Pack tomorrow’s lunch better. DEMO: Half-fill one compartment with water, close, tilt, and reveal a dry paper towel underneath. OBJECTION: ‘It looks roomy, but it still fits in our standard school bag.’ CTA: Get 20% off and the free ice pack while the offer lasts. CAPTION: Less soggy, more eaten. A school-lunch upgrade parents can actually use. HASHTAGS: #SchoolLunch #ParentHack #LunchBoxIdeas #UGCAd #BackToSchool A/B TESTS: Lead with the leak test vs. returned-lunch reveal; parent voiceover vs. child opening the box.