UGC Ad Script Kit: Foldable Silicone Water Bottle Creator brief (send this to the creator) Who should film it: A real hiker or daily commuter who would carry this bottle anyway. They should be comfortable talking to the camera like a friend. Setting: Real places: a trailhead, a train platform, a kitchen counter before leaving home. Natural light, phone held vertically. Energy: Casual and low-key, as if you're showing a friend something you found. No announcer voice. Props: The bottle, a bag or backpack, and your own pocket (jeans or jacket). Show the bottle folded and unfolded in every video. What to avoid: Don't claim anything that isn't in the script, such as "best bottle ever" or "everyone has one". Don't make health claims. Don't talk about leak-proofing, temperature or durability unless you tested it yourself and say so in your own words. Fill every {...} with what honestly happened to you. If something doesn't match your experience, change the line. Script 5 only works if you were really unsure about the bottle. If you weren't, film one of the other four. Disclosure: Mark every video as an ad. On TikTok, switch on the "Branded content" / paid partnership toggle before posting, and add #ad to the caption. 5 scripts, one per format Problem → solution: Bulky bottles don't fit, this one goes in your pocket Time Shot Spoken Words On-screen text 0-2s Creator holds a big bottle next to a full bag, shakes head My water bottle never fits in my bag. 8 Bottle won't fit? 2-7s Creator pulls out the folded bottle, unfolds it So I got this. It's silicone, and it folds flat. 10 Folds flat. Silicone. 7-14s Close-up: bottle slides into jeans pocket, then a walk or station platform Look, it goes right in my pocket. Hiking, commuting, it just goes along. 13 Fits in a pocket 14-22s Creator fills it and takes a drink {creator's honest reaction: what it's like to fill and drink from it, about 15 words} 15 (your reaction, 6 words max) 22-27s Face to camera; phone screen with reviews if you have it It has 1,200 reviews, 4.7 stars on average, and a 2-year guarantee. 12 1,200 reviews. 4.7 stars. 27-30s Hold the bottle up, point down It's $24, and your first order is 15% off. Link's below. 11 $24. 15% off first order Spoken words: 69 / budget 75 Call to action: Tap the link below to get 15% off your first order. Hook to test instead: "This bottle is the reason my bag has room again." Show the bottle going into a pocket in the first 2 seconds. First impression / unboxing: First look at a bottle that folds into a pocket Time Shot Spoken Words On-screen text 0-2s Package in hand, then the folded bottle pushed into a pocket Okay, this bottle folds into my pocket. 7 Fits in my pocket? 2-7s Opening the box, taking the bottle out Just opened the box. It's silicone, so it folds flat. 10 Just opened it 7-16s Creator unfolds the bottle and turns it around {creator's honest reaction: first look and feel when you unfold it, about 20 words} 20 (your reaction, 6 words max) 16-22s Bottle folded, pushed into pocket and out again Folded, it goes in my pocket. Bulky bottles never fit in my bag. 13 Folded: pocket size 22-26s Face to camera People left 1,200 reviews, averaging 4.7 stars. 7 1,200 reviews. 4.7 stars. 26-30s Hold up the bottle $24, with 15% off your first order. It also has a 2-year guarantee. 13 $24. 15% off first order Spoken words: 70 / budget 75 Call to action: Use the link to take 15% off your first order. Hook to test instead: "Watch this whole bottle disappear into my pocket." Show the fold-and-pocket move straight away. "3 reasons I switched": Three reasons I switched to a foldable bottle Time Shot Spoken Words On-screen text 0-2s Creator holds up bottle, three fingers up Three reasons I switched to this foldable water bottle. 9 3 reasons I switched 2-7s Bottle folds and slides into pocket One. It folds up and goes in my pocket. 9 1. Fits in a pocket 7-13s Bag open, nothing bulky inside Two. No more bulky bottle taking up space in my bag. 11 2. Bag stays free 13-18s Creator points to the bottle Three. It comes with a 2-year guarantee. 7 3. 2-year guarantee 18-25s Creator drinks, talks to camera {creator's honest reaction: what you like most about using it, about 20 words} 20 (your reaction, 6 words max) 25-27s Face to camera 1,200 reviews, 4.7 stars on average. 6 1,200 reviews. 4.7 stars. 27-30s Hold up the bottle It's $24, and 15% off your first order. 8 $24. 15% off first order Spoken words: 70 / budget 75 Call to action: Grab yours at the link, 15% off your first order. Hook to test instead: "I stopped carrying my old bottle. Here's why." Show the old bottle being put down. Day in the life: A bottle that rides along all day Time Shot Spoken Words On-screen text 0-2s Bottle pulled out of a pocket at the door Watch my water bottle disappear into my pocket. 8 Where's the bottle? 2-8s Walking to the train or bus, bag on shoulder Morning commute. It's folded in my pocket, so my bag stays free for other stuff. 15 Morning: bottle in pocket 8-16s Unfold, fill, drink {creator's honest reaction: unfolding and filling it during your day, about 20 words} 20 (your reaction, 6 words max) 16-22s Outdoors on a walk; fold it and pocket it again Later, a walk outside. Drink, fold it, pocket it again. 9 Drink. Fold. Pocket. 22-26s Face to camera It's silicone, with 1,200 reviews averaging 4.7 stars. 8 1,200 reviews. 4.7 stars. 26-30s Hold up the bottle It's $24, 15% off your first order. Two-year guarantee too. 10 $24. 15% off first order Spoken words: 70 / budget 75 Call to action: Link's below for 15% off your first order. Hook to test instead: "Here's everything in my pockets today." Show the folded bottle among keys and phone. "I was skeptical": Can a foldable bottle replace a normal one? Time Shot Spoken Words On-screen text 0-2s Creator holds up the folded bottle, raised eyebrow Can a foldable bottle really replace a normal one? 9 Foldable bottle. Really? 2-9s Turn the bottle in hand Here's what I wondered. Would a silicone bottle actually hold up? 11 Would it hold up? 9-19s Creator shows how they tested it, then the result {creator's honest reaction: what you tested and what you found, about 24 words} 24 (what you tested, 6 words max) 19-25s Face to camera; reviews on screen if you have them Other people have tried it too: 1,200 reviews, 4.7 stars on average. 12 1,200 reviews. 4.7 stars. 25-30s Hold up the bottle It has a 2-year guarantee. It's $24, and 15% off your first order. 13 $24. 2-year guarantee. Spoken words: 69 / budget 75 Call to action: Link's below if you want to try it, with 15% off your first order. Hook to test instead: "I didn't trust a bottle that folds. So I tested it." Only film this if it's true for you. Test plan Run Script 1 first, because it opens on the problem your hikers and commuters already have and shows the fix in the first seconds. Run Script 5 second, because it answers the biggest doubt about a foldable bottle (will it hold up?) with the creator's own test plus your 1,200 reviews. The one number to compare: cost per purchase if it runs as an ad (use cost per click if purchases are too few to compare). If it runs organically, compare watch time and saves. Fill in before filming Script 1: {creator's honest reaction: what it's like to fill and drink from it, about 15 words} Script 2: {creator's honest reaction: first look and feel when you unfold it, about 20 words} Script 3: {creator's honest reaction: what you like most about using it, about 20 words} Script 4: {creator's honest reaction: unfolding and filling it during your day, about 20 words} Script 5: {creator's honest reaction: what you tested and what you found, about 24 words}