1. HOOKS Curiosity Hook: My skin wasn’t really problematic—it just looked tired all the time. Problem-Based Hook: When your skin looks dull even after doing your whole skincare routine. Relatable Hook: I wanted a glow-focused routine without adding five new products. Pattern-Interrupt Hook: More skincare wasn’t the answer. A simpler routine was. Short Viral-Style Hook: Dull skin days? Try simplifying your routine. 2. VOICEOVER SCRIPT My skin wasn’t really problematic, but it had been looking dull and tired lately. Instead of adding too many new steps, I wanted to keep my routine simple. I added this Vitamin C Face Serum with orange peel extract and hyaluronic acid. The lightweight texture fits easily into my routine while supporting hydration, brighter-looking skin and smoother-looking texture. If you’re also building a simple glow-focused routine, this might be worth exploring. 3. SCENE-BY-SCENE REEL PLAN 0–4 sec Visual: Natural mirror shot showing the face. Voiceover: “My skin wasn’t really problematic, but it had been looking dull and tired lately.” On-screen text: Skin looking a little tired? 4–8 sec Visual: Show multiple skincare products, then move them aside. Voiceover: “Instead of adding too many new steps, I wanted to keep my routine simple.” On-screen text: Keeping it simple 8–14 sec Visual: Close-up of the serum bottle and dropper. Voiceover: “I added this Vitamin C Face Serum with orange peel extract and hyaluronic acid.” On-screen text: Vitamin C + HA 14–21 sec Visual: Texture shot followed by serum application. Voiceover: “The lightweight texture fits easily into my routine.” On-screen text: Lightweight texture 21–27 sec Visual: Apply moisturizer and sunscreen. Voiceover: “While supporting hydration, brighter-looking skin and smoother-looking texture.” On-screen text: Glow-focused routine ✨ 27–30 sec Visual: Final shot in natural light. Voiceover: “If you’re building a simple glow-focused routine, this might be worth exploring.” On-screen text: Explore your glow routine 4. ON-SCREEN TEXT Skin looking a little tired? Keeping it simple Vitamin C + HA Lightweight texture Glow-focused routine ✨ 5. CTA OPTIONS Soft CTA: Save this for your next skincare routine update. Engagement CTA: What’s one skincare step you never skip? Purchase-Intent CTA: Explore the product to see if it fits your routine. 6. CAPTION A simple glow-focused addition to the routine ✨ 7. SEARCHABLE KEYWORDS vitamin c serum, skincare routine, glowing skin routine, dull skin care, morning skincare, skincare UGC, serum routine, beauty content, simple skincare, skincare reel