Sure, I'd be happy to share some ideas on branding strategy and designing a visual identity for an Etsy shop that sells prints. Here's a step-by-step guide to get started:
1. Research and define the brand's target audience: The first step is to research and define the target audience for the Etsy shop. Who are the potential customers? What are their interests and preferences? Understanding the target audience will help in creating a brand that resonates with them.
2. Define the brand's personality: Once the target audience is identified, the next step is to define the brand's personality. What values should the brand embody? What tone of voice should be used in communication? Defining the brand's personality will help create a consistent brand message across all marketing channels.
3. Create a logo: The logo is the most recognizable element of a brand. It should be simple, memorable, and unique. The logo should represent the brand's personality and appeal to the target audience. A professional graphic designer can create a custom logo that fits the brand's identity.
4. Develop a color scheme and typography: Once the logo is created, the next step is to develop a color scheme and typography for the brand. The color scheme and typography should complement the logo and represent the brand's personality.
5. Design the website: The website is the online storefront for the Etsy shop. It should be visually appealing, easy to navigate, and optimized for search engines. The website should showcase the brand's personality and be designed with the target audience in mind.
6. Create marketing materials: Marketing materials, such as business cards, flyers, and social media graphics, should be designed with the brand's visual identity in mind. These materials should be consistent with the brand's personality and appeal to the target audience.
7. Implement the branding strategy: Once the visual identity is created, it should be implemented across all marketing channels, including the Etsy shop, social media, and any other online and offline platforms.
As a follow-up question, I would ask where the client would like to start in the branding process. Is there a specific element, such as the logo or website, that they would like to focus on first?