STEP 1 — COMPETITOR ANALYSIS Most matcha brands use bright green + white + Japanese calligraphy. Predictable. Everyone looks the same. STEP 2 — COLOR PSYCHOLOGY - #F5F1E8 (warm cream): Calm, natural. Contrasts with typical stark white. - #A8C4A2 (soft sage): Wellness, balance. Softer than typical matcha green. - #4A7C59 (deep green): Premium, grounded. Anchor color. - #E8D5B7 (sand): Warmth, ritual. Unexpected for tea brands. - #2C2C2C (charcoal): Modern, refined. Text color. STEP 3 — TYPOGRAPHY - Headings: "Sora" — geometric sans, modern, clean. Feels premium without being cold. - Body: "Inter" — highly readable, neutral. Balances Sora's personality. STEP 4 — LOGO DIRECTIONS 1. Minimal leaf icon + "Aurora" in thin serif — premium, editorial. 2. Circular whisk silhouette with negative space — ritual-focused. 3. Lowercase "aurora" with subtle green underline — modern, approachable. STEP 5 — APPLICATION - Post 1: Flat lay, matcha bowl on cream linen, soft shadows, brand name in Sora. - Post 2: Close-up of matcha powder with hex overlay, educational angle. - Post 3: Quote card, "Calm energy, every day" in Sora, sage background. Brand voice: Calm, intentional, grounded. Phrases: "Sip slowly", "Energy that doesn't rush", "Rooted in ritual".